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Advertising & Marketing (28)
Advertising Agencies (7)
Marketing Management Trends (21)
Automotive (15)
Consumer Electronics (1)
Consumer Products (CPG) (45)
Financial Services (15)
Healthcare & Pharma (9)
Media & Entertainment (8)
Politics & Campaigns (1)
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Small Business (SMB) (2)
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Travel (18)

Demographics

28 Results
Type:
Interview
Industry: Advertising & Marketing
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 9/18/2017
    Name: Dustin Engel
    Title: Head of Analytics and Data Activation
    Company: PMG
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Industries: Advertising Agencies
    Context: Dustin Engel, head of analytics and data activation at PMG, discusses whether agencies can fill key technology gaps for brands.
    Publication Date: 5/17/2017
    Name: Tanuj Joshi
    Title: Vice President, Strategic Enablement
    Company: MediaMath
    Topics: Digital Advertising; Mobile Advertising; Programmatic Advertising
    Geographies: United States
    Industries: Advertising Agencies
    Context: Tanuj Joshi, vice president of strategic enablement at MediaMath, talks about tackling ad fraud as the internet continues to expand.
    Publication Date: 5/3/2017
    Name: Tom Puthiyamadam
    Title: Global Digital Services Leader
    Company: PricewaterhouseCoopers
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Marketing Management Trends
    Context: Tom Puthiyamadam, global digital services leader at multinational professional services company PricewaterhouseCoopers, talks about the components of a successful digital transformation strategy.
    Publication Date: 4/28/2017
    Name: Anand Eswaran
    Title: Corporate Vice President, Microsoft Services and Microsoft Digital
    Company: Microsoft
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Digital Banking; Marketing Management Trends
    Context: Anand Eswaran, vice president of Microsoft Services and Microsoft Digital, is at the forefront of digital transformation. He talks about the four pillars every organization needs to think about to have a successful transformation.
    Publication Date: 4/25/2017
    Name: Stephanie Linnartz
    Title: Global Chief Commercial Officer
    Company: Marriott International
    Topics: Marketing Technology
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Context: Stephanie Linnartz, global chief commercial officer at Marriott International, spoke with eMarketer about how the organization keeps marketing moving forward by looking outward to other industries and ahead to emerging trends.
    Publication Date: 4/17/2017
    Name: Mark Weinstein
    Title: Senior Vice President, Customer Experience, Engagement, Loyalty and Partnerships
    Company: Hilton Worldwide
    Topics: Loyalty Programs
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Demographics: Millennials
    Context: Mark Weinstein, senior vice president of customer experience, engagement, loyalty and partnerships at Hilton Worldwide spoke with eMarketer about how the company tackles change by thinking like a millennial.
    Publication Date: 4/10/2017
    Name: Linda Boff
    Title: CMO
    Company: General Electric
    Topics: Marketing Tactics
    Geographies: United States
    Industries: Marketing Management Trends
    Context: General Electric's CMO Linda Boff reveals what has changed within the organization since the onset of the digital age.
    Publication Date: 4/10/2017
    Name: Anthony Long
    Title: Global Ecommerce Technology Lead
    Company: Kimberly-Clark
    Topics: Retail Ecommerce Sales
    Geographies: United States
    Industries: Retail; Marketing Management Trends
    Context: Anthony Long, global ecommerce technology lead at Kimberly-Clark, talks about how the company is responding to changes in consumer behavior and tackling ecommerce.
    Publication Date: 3/30/2017
    Name: Wade Allen
    Title: Vice President, Brand and Digital Innovation, Chili’s
    Company: Brinker International
    Topics: Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Wade Allen, vice president of brand and digital innovation at restaurant chain Chili’s, spoke with eMarketer about the technological challenges of personalization.
    Publication Date: 3/17/2017
    Name: Peter McGuinness
    Title: CMO
    Company: Chobani
    Topics: Digital Content
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Peter McGuinness, CMO at Greek yogurt brand Chobani, spoke with eMarketer about how the company’s agile product and marketing teams give it a competitive advantage.
    Publication Date: 2/1/2017
    Name: Duane Schulz
    Title: Vice President, Digital and Demand Marketing and Technology
    Company: Xerox
    Topics: Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Duane Schulz, vice president of digital and demand marketing and technology at Xerox, tells eMarketer about how the company has wrangled its marketing technology stack and how that has led to organizational changes.
    Publication Date: 1/3/2017
    Name: Quim Gil
    Title: Head Brand Planner
    Company: Richards/Lerma
    Geographies: United States
    Industries: Advertising Agencies
    Demographics: Hispanics
    Context: Quim Gil, head brand planner at Hispanics-focused agency Richards/Lerma, spoke with eMarketer about how ad agencies are approaching the US Hispanic market.
    Publication Date: 9/22/2016
    Name: Justin Reckamp
    Title: Social Media and Brand Development Manager
    Company: State Farm Insurance
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Advertising Agencies
    Demographics: Blacks; LGBT; Hispanics; Asians
    Context: Justin Reckamp, social media and brand development manager at State Farm, talked about how the insurance company uses social media to showcase diversity in its messaging.
    Publication Date: 9/6/2016
    Name: God-is Rivera
    Title: Associate Director, Social Media
    Company: VML
    Topics: Social Media Marketing
    Geographies: United States
    Industries: Advertising Agencies
    Demographics: Blacks; LGBT; Hispanics; Asians
    Context: God-is Rivera, associate director of social media at digital marketing and advertising agency VML, discusses diversity in messaging and how brands can use social media in that effort.
    Publication Date: 8/18/2016
    Title: 18 marketing thought leaders at brands and agencies
    Topics: Big Data; Marketing Technology; Internet of Things (IoT)
    Geographies: United States
    Industries: Marketing Management Trends
    Context: The marketing technology space is buzzing with activity, but it's a transitional time for many brands. eMarketer asked a number of marketing technology experts at some leading brands and agencies about the biggest changes and challenges in the space.
    Publication Date: 6/29/2016
    Name: Matt Preschern
    Title: Executive Vice President and CMO
    Company: HCL Technologies
    Topics: B2B Marketing; Marketing Technology
    Geographies: India; United States
    Industries: Marketing Management Trends
    Context: Matt Preschern, executive vice president and CMO of global technology outsourcing firm HCL Technologies, talks about his company's marketing transformation to stay competitive in an increasingly digital world.
    Publication Date: 6/28/2016
    Name: Barbara Martin Coppola
    Title: CMO
    Company: GrubHub
    Geographies: United States
    Industries: Food & Beverage; Marketing Management Trends
    Context: GrubHub CMO Barbara Martin Coppola spoke with eMarketer about how the brand balances data with agility.
    Publication Date: 6/24/2016
    Name: Andy Kauffman
    Title: Vice President, Digital
    Company: Marriott International
    Topics: Customer Experience
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Context: Andy Kauffman, vice president of digital at global hotel chain Marriott International, talks about his company's approach to digital transformation for the hotel's people, processes and technology.
    Publication Date: 6/23/2016
    Name: Erica Seidel
    Title: Founder and Principal
    Company: The Connective Good
    Topics: Big Data; Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Erica Seidel, founder and principal of talent recruiting agency The Connective Good, talks about trends and pitfalls in hiring the right people to excel in today's complex marketing world.
    Publication Date: 6/22/2016
    Name: Dhanusha Sivajee
    Title: Executive Vice President, Marketing
    Company: XO Group
    Topics: Customer Experience
    Geographies: United States
    Industries: Retail; Marketing Management Trends
    Context: Dhanusha Sivajee, executive vice president of marketing at XO Group, talks about alignment and collaboration between the lifestage media company's marketing and product teams, as well as the skills needed to work in a fast-paced environment.
    Publication Date: 6/9/2016
    Name: Terri Rockovich
    Title: Vice President, Acquisition
    Company: Casper
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Casper's Terri Rockovich, vice president of acquisition, and Lindsay Kaplan, vice president of communications, talk about how the marketing team hires—and retains—the right talent for its fast-paced organization.
    Publication Date: 6/8/2016
    Name: Matt Trotta
    Title: Vice President, Agency Relationships
    Company: BuzzFeed
    Topics: Native Advertising
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Matt Trotta, vice president of agency relationships at BuzzFeed, explains how brand-publisher interactions are now more symbiotic.
    Publication Date: 5/11/2016
    Name: Richard Burrage
    Title: Managing Partner
    Company: Cimigo
    Topics: Consumer Attitudes on Marketing
    Geographies: Vietnam
    Industries: Marketing Management Trends
    Demographics: Millennials
    Context: Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, talks about consumer behavior in the country and how marketers can reach young consumers.
    Publication Date: 4/28/2016
    Name: Mohan Ramaswamy
    Title: Strategy Partner
    Company: Work & Co
    Topics: Customer Experience
    Geographies: United States
    Industries: Advertising Agencies
    Context: Mohan Ramaswamy, strategy partner at digital product design and development agency Work & Co, talks about how consumer expectations of digital experiences are changing and how his firm helps brands evolve to meet and exceed those expectations.
    Publication Date: 4/28/2016
    Name: John Caruso
    Title: Partner and Creative Director
    Company: MCD Partners
    Topics: Customer Experience
    Geographies: United States
    Industries: Advertising Agencies
    Context: John Caruso, partner and creative director at digital experience agency MCD Partners, details how customer experience has become a way for brands to differentiate themselves by meeting and exceeding always-on omnichannel expectations.
    Publication Date: 2/29/2016
    Name: Scott Brinker
    Title: Co-Founder and Chief Technology Officer
    Company: ion interactive
    Topics: Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Scott Brinker, co-founder and chief technology officer of martech firm ion interactive and editor of the Chief Marketing Technologist blog, provides an update on the marketing technology landscape and what its evolution means for marketers in 2016.
    Publication Date: 2/29/2016
    Name: Rishi Dave
    Title: CMO
    Company: Dun & Bradstreet
    Topics: B2B Marketing; Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: eMarketer checks in with Dun & Bradstreet CMO Rishi Dave to see how the role of marketing technology evolved at the business information services company throughout 2015 and how it’s influencing priorities for 2016.
    Publication Date: 2/23/2016
    Name: Andrew Daley
    Title: Vice President, Marketing
    Company: Zipcar
    Topics: Mobile Devices; Marketing Technology
    Geographies: United States
    Industries: Marketing Management Trends
    Context: Andrew Daley, vice president of marketing at Zipcar, spoke with eMarketer about how the rental car company plans to manage and operate its marketing ecosystem in 2016.