The pandemic, along with shifts in consumer health behavior, have heightened the need for medical payments innovation. With unpaid US medical debt approaching $200 billion, healthcare providers must take a patient-centered approach to enhancing their payment infrastructures.

Research shows that consumers engage with 95% of SMS marketing messages within three minutes of receipt, illustrating the potential of this fast-growing and effective marketing channel.

GoParrot helps restaurants set up and manage online ordering and payments and can strengthen the Square for Restaurants suite.

Close to 8 in 10 branding professionals plan on allocating upfront spending to Hulu, per a survey from iSpot.tv. Peacock and YouTube TV are also major upfront spend magnets with 52% and 49% of branding professionals dishing ad dollars to those platforms, respectively.

US consumers can’t get enough of luxury retail: While Walmart and Target struggle, LVMH and Burberry benefit as affluent customers ramp up their spending.

Insider Intelligence spoke with Liyia Wu, founder and CEO of ShopShops, about why livestream shopping will take off in the US.

On today's episode, we discuss whether connected TV (CTV) ads are living up to the hype, what to make of the Twitter deal being put on hold, what Facebook's retirement plan may be, where Big Tech goes from here, the impact of Klarna's new "Virtual Shopping" service, an unpopular opinion about market cap, some stats about American travelers, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Paul Verna and Blake Droesch.

After two years of booming business for tech and media, the industries are now facing a wave of cost-cutting measures like layoffs and shutdowns that signal a focus on profitability but could harm companies’ reputation with prospective employees in an already-tight labor market.

Consumers are trading down to private label brands: That presents an opportunity for retailers such as BJ’s Wholesale Club to use their own brands to demonstrate value and build loyalty.

Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.

Netflix’s spending changes are affecting its brand: Fallout from layoffs and difficulty producing hits are forcing the streamer to reexamine its image.

Mineral moon pies: Humans haven’t set foot on the moon in half a century, but plans are accelerating to return, this time for resource extraction. Geopolitical conflict could be a barrier.

As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.

TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.

On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.

Enabling Crypto.com Pay lets customers pay merchants with over 20 cryptos.

Content edits aren’t off limits for brand safety: Disney+ has removed several controversial scenes and lines from content as it ramps up its ad launch.

The average number of smartphone apps used in the US will decrease over the next few years, following a pandemic-driven bump in 2020 that did not change the overall trend. This year, users will access an average of 20.4 apps each month, a figure that will drop to 19.7 in 2026.

Following a banner year, US ad spending in 2022 will be shaped by three key trends: Linear TV crossing the Rubicon, a billionaires’ club emerging in connected TV (CTV), and ecommerce ad spending enriching Google, Amazon, and a crop of newcomers in search and retail media.

Competitive talent requires competitive pay: The overall economy and tight labor market mean companies like Microsoft have to sweeten compensation to keep top talent. But will it be sweet enough?

Rising costs and economic uncertainty are contributing to a reconsideration of streaming’s future. Streaming services are under pressure to attract consumers and retain them, all while inching toward profitability.

For smart mobility company Lime, brand awareness hinges on seamless integrations into global cities’ public transit apps. Hear from Lime’s Carolyn Rosebrough, global head of communications and brand, to learn how its localized marketing approach encourages a greener way to get around.