Meta’s new prototypes show promise: Unveiling future VR headsets and announcing brand partnerships could stoke interest in the metaverse, but Meta still has a long way to go to push the platform into the mainstream.

Are parental controls enough to keep kids safe in the metaverse? Desperate for new users, Meta is putting the onus on parents to supervise their teens’ access to Quest and Instagram.

The percentage of US adults self-identifying as lesbian, gay, bisexual, or transgender doubled from 2012 to 2021. To cultivate LGBT+ employees and customers, companies need to recognize the nuances of LGBT+ identity and social issues.

Meta thinks users need stepping stones to the metaverse: Its Crayta announcement suggests many consumers need to be pushed along the “immersion continuum.”

Amazon Prime Day 2022 comes as ecommerce is buffeted by rising ad and supply chain costs and softening growth. This report provides a Prime Day sales forecast for the US, and a breakdown of strategies brands should use during the midsummer event.

Total time spent with media is more than 10 hours daily on average in Canada this year. In the years ahead, total time will shrink slightly, but digital formats will continue to steal time away from traditional media.

Search advertising is the oldest form of digital promotion, with roots in Google’s rise during the late 1990s. Search engine optimization (SEO) and search engine marketing (SEM) were disciplines that brought legitimacy to digital marketing departments. The sustained performance of search to this day is a big part of why Google remains such a powerful digital ad platform.

Canada ramps up 5G security: Huawei and ZTE solutions are banned. Critics say the move comes a little too late as telecoms bear the burden of replacing without disruption by June 2024.

Our latest forecasts for ad spending in Canada, which include our first-ever estimates for Google and Meta, show strong growth overall and an accelerated shift to digital.

Technology decision-makers within the banking industry will need to balance high tech spending with the potential for competitive disruptors.

Gaming’s labor problem could affect its brand opportunities: The industry is experiencing rapid consolidation, but workers are pushing back.

Word of mouth trumps advertising: Intuit’s TurboTax massive deceptive ad settlement reflects a growing lack of trust consumers have in advertising.