LinkedIn is a fixture for professionals in Canada, as it is in other markets. B2B brands have taken notice and have doubled down with organic and paid promotion to engage a Canadian audience on the platform.

The growing podcast audience in Canada has brands taking notice. Not only has the medium become a fixture in consumer media consumption, it’s also a sticky medium. Listeners consume podcasts heavily compared with other forms of informational media, and they are loyal to the hosts of their favorite shows.