Influencer marketing is mainstream, but the way in which marketers work with influencers varies from country to country. Here are the platforms, paths to purchase and regulations for 13 key countries and regions.
The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.
A country-by-country overview of the top retail ecommerce platforms, popular ecommerce product categories and the most commonly used payment methods in 30 countries.