This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

The coronavirus pandemic has upended countless industries across Latin America, digital advertising included. This report looks at the impact the coronavirus will have on digital ad spending and how advertisers are responding to the pandemic in Argentina, Brazil, Chile, Colombia, Mexico and Peru.

Latin America and the Caribbean account for 3.3% of confirmed coronavirus cases worldwide (roughly 55,000 people as of April 10, Johns Hopkins University data updated hourly), but businesses and consumers have already started feeling the impact of the virus as governments attempt to contain the pandemic and mitigate potential economic downturns. Here's what you need to know.