Our inaugural global forecast for podcast listeners shows deepening engagement with the medium across all geographies, although at widely varying rates. This report covers 18 major markets in North America, Europe, Asia-Pacific, and Latin America.

On today's episode, we discuss how the pandemic changed how we buy electronics and how omnichannel marketing and operations are evolving. We then talk about whether YouTube is living up to its potential, ESPN+'s sports rights strategy, and whether DAZN can shake up sports TV. Tune in to the discussion with head of ecommerce at Samsung Electronics Argentina Guido Shama, eMarketer senior analyst Matteo Ceurvels, and director of forecasting at Insider Intelligence Oscar Orozco.

In Latin America, mobile commerce saw increased time spent as government-mandated lockdowns forced consumers indoors: Double-digit gains will continue through the end of the forecast period in 2025.

As consumers pivot away from cable and satellite TV, pay TV penetration is declining in Latin America—though at slower rate than in the US.

By giving its users access to cross-border fund transfers for more than 100 countries, the Brazil-based neobanking juggernaut can promote its brand well beyond its existing markets.

This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.