This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

Global retail ecommerce sales will decelerate to a 16.5% growth rate in 2020. Even as consumers transitioned en masse to ecommerce during the pandemic, the drag caused by multiple recessions internationally has reduced the overall outlook.

Despite lackluster economic projections at the start of 2020, consumers in Mexico initially shared a collective sense of optimism about the year ahead. However, the pandemic changed that.

This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.