Retail ecommerce sales in Western Europe rose by 26.3% in 2020, to €481.54 billion ($539.18 billion). The pandemic is fueling other shifts in the retail landscape, too, such as a greater focus on buying local.
The number of monthly Instagram users in Western Europe will rise by 17.0% in 2020 to 132.8 million. That’s more than three times higher than the growth rate we had predicted before the pandemic (5.2%) and equates to 19.3 million new users from 2019.
Worldwide total media ad spend is expected to record a growth of -4.5% this year to reach $614 billion. This is just slightly up from our previous forecast of -4.9% growth in June 2020, but a sharp contrast to our pre-pandemic estimate of 7.0%.