DEC 21, 2020
The coronavirus pandemic boosted social media usage around the world, as many people stayed home for weeks or months. In 2020, there will be nearly 150 million more social network users worldwide than we expected before the pandemic—more than the entire population of Russia. That will lift the total to 3.23 billion, well ahead of our predictions in November 2019 and June 2020. As a result, nearly 81% of internet users worldwide will be social network users.
NOV 13, 2020
Western Europe showed a strong increase in SVOD platform adoption in recent years, a
trend that is driven by US players such as Netflix and Amazon Prime Video, as well as
newer streaming services and local players entering the market. The streaming wars are
about to hit Western Europe, driving exponential growth in both subscription OTT and Netflix adoption.