Cannes notebook: Social media platforms discussed new products, the metaverse, and creators at the June festival.

Snap sees AR making a difference for brands: Product marketing lead tells our principal analyst that use of augmented reality tools delivers “meaningful impact” to the bottom lines of business partners.

Here's what you missed at Cannes so far: the future of advertising, inclusivity, and sustainability are themes that keep coming up.

Digital advertising will drive total media ad spending in Western Europe toward $150 billion in 2022, as brands scramble for advantage in a rapidly changing world.