Retail ecommerce sales in Western Europe will rise 11.6% to $381.58 billion in 2018. Amazon is planning to capitalize on rebounding markets by building 1,300 warehouses across the continent.

Digital cross-border buying is growing in popularity with shoppers and retailers—particularly on marketplace platforms.

The media consumption habits of consumers around the world continue to evolve. eMarketer’s 2017 Global Media Intelligence Report examines consumers’ traditional and digital media activities in 36 countries.

In 2017, there will be 582.5 million internet users in Central and Eastern Europe and Western Europe, of which roughly three-quarters will use a smartphone for access.