The reports in this collection look at time spent with media in the US, Canada, the UK, France, Germany, China, Japan, South Korea and India. Two other reports take a close look at time spent with mobile and social in the US.

Indian consumers pay some of the lowest rates for mobile data in the world, which has led to massive increase in digital viewership penetration among internet users. Our newly revised forecast estimates show that there was higher than expected growth in subscription video-on-demand (SVOD) users in India over the last several years, with the rate of growth moderating after an initial massive wave of Indians coming online.

eMarketer forecasting analyst Eric Haggstrom shares our estimates on people watching digital video in India and why we anticipate the country’s viewership will soon beat the US.

eMarketer junior forecasting analyst Nazmul Islam shares our digital ad spending numbers in India and the impact of Facebook, Google and local sites.

Traditional and digital channels are driving media consumption in parallel in India, unlike Western countries where time spent with traditional media is shrinking.