Younger consumers in the UK continue to drive the digital conversation, but older age groups did some catching up during the pandemic. And these older consumers are attractive to marketers and brands by dint of their disposable income.

TikTok is the fastest-growing social platform amid slow overall social network user gains in the UK. Facebook remains the dominant force, but as its user base ages, its grip will begin to slip.

Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.

Generation Z represents more than 20% of the US population and has a collective buying power of $143 million. This report presents a demographic and psychographic overview of Gen Z and offers insights into what makes them tick.

Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an accelerated pace.

The pandemic has fueled greater social media usage worldwide and prompted revisions to our earlier forecasts. We now expect the total number of social network users to rise 8.1% in 2020, to 3.23 billion—equivalent to 80.7% of all internet users.

In 2020, Facebook’s worldwide user base will grow 8.7%, nearly double the rate we had forecast before the global pandemic began.

With many screen-time rules in abeyance and distance learning replacing in-person school, teens and younger school kids are reaping the benefits but also seeing the limitations of what digital technology can do for them.

Young consumers have led the way in terms of digital habits and consumption through the pandemic, but older age groups have been forced to catch up. Some old habits may die hard in these groups, but the digital future has definitely been hastened.

Influencer marketing remains both fascinating and frustrating for marketers. In this report, 16 creators share how they work with brands and how they view their role in the path to purchase.

This report will take a look at the key digital habits and personas across age groups in Canada.