FEB 24, 2022
Younger consumers in the UK continue to drive the digital conversation, but older age groups did some catching up during the pandemic. And these older consumers are attractive to marketers and brands by dint of their disposable income.
NOV 15, 2021
Gen Z in the US already has estimated spending power of nearly $150 billion, and this cohort represents a growing opportunity for retailers and brands. Here’s a snapshot of recent Gen Z shopping and buying data to help guide you.
NOV 12, 2021
Generation Z represents more than 20% of the US population and has a collective buying power of $143 million. This report presents a demographic and psychographic overview of Gen Z and offers insights into what makes them tick.
OCT 28, 2020
With many screen-time rules in abeyance and distance learning replacing in-person school, teens and younger school kids are reaping the benefits but also seeing the limitations of what digital technology can do for them.
JUL 28, 2020
Young consumers have led the way in terms of digital habits and consumption through the pandemic, but older age groups have been forced to catch up. Some old habits may die hard in these groups, but the digital future has definitely been hastened.
FEB 5, 2020
This report will take a look at the key digital habits and personas across age groups in Canada.
JAN 13, 2020
This report looks at how digital technology fits into the daily lives of US kids—digital natives who, compared with teens and young adults, aren’t really all that digital.