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21 Results
Type:
Report
Demographics: Age
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Results Per Page: 50 | 25 | 10
    Publication Date: 5/8/2018
    Topics: Social Media Usage; Social Media Users; Social Media Ad Spending; Mobile Social Media
    Geographies: United States
    Demographics: Age; Blacks; Hispanics; Females; Males; Population
    Context: All the social stats you need to know for 2018 and beyond. Bookmark this StatPack page to keep these key estimates handy throughout the year.
    Publication Date: 4/19/2018
    Topics: Social Media Marketing; Social Media Ad Spending; Social Media Users
    Geographies: United States
    Demographics: Baby Boomers; Generation X; Teens; Millennials
    Context: Are users fleeing? Will advertisers cut spending? How will ad targeting change? eMarketer takes a deep look at the questions surrounding Facebook as it faces intense pressure over its data practices.
    Publication Date: 12/12/2017
    Topics: Ebooks; Digital Video; Books; Mobile Games; Social Media Users; Mobile Video; Smartphones; Tablets; Social Media Usage
    Geographies: United States
    Industries: Toys & Games; Consumer Products (CPG)
    Demographics: Children; Parents
    Context: As digital natives who mostly lack smartphones, kids have a distinctive pattern of digital usage—lots of digital video, little social networking, worrisome amounts of screen time and so on.
    Publication Date: 12/11/2017
    Topics: Digital Video; Consumer Behavior; Consumer Attitudes on Marketing; Social Media Ad Spending; Personalization; Virtual & Augmented Reality; Artificial Intelligence (AI)
    Geographies: Europe; Worldwide; United States
    Industries: Technology
    Demographics: Millennials
    Context: eMarketer predicts key digital trends for next year, ranging from a rise in voice search and ad transparency to a decline in consumer esteem for Big Tech.
    Publication Date: 11/8/2017
    Geographies: United States
    Demographics: Millennials
    Context: Millennials are increasingly in a life stage that entails lots of getting and spending, especially among homeowners. But their finances are often shaky. And when it comes to purchase decisions, marketing is just part of what influences how they spend their money.
    Publication Date: 9/14/2017
    Topics: Mobile Devices; Digital Shoppers & Buyers; Social Media Users; Mobile Users; Media Consumption
    Geographies: France; Germany; United Kingdom
    Demographics: Millennials
    Context: Millennials in France, Germany and the UK tend to be highly digital, overindexing for activities such as smartphone usage and instant messaging. The wider social and economic context also shapes their behavior. For marketers, they’re a constantly moving target.
    Publication Date: 9/12/2017
    Topics: Mobile Devices; Digital Shoppers & Buyers; Social Media Users; Mobile Users; Media Consumption
    Geographies: France; Germany; United Kingdom
    Demographics: Millennials
    Context: Like their US counterparts, millennial consumers in France, Germany and the UK tend to be super-connected, and are often in the vanguard of new digital behaviors. But variations within this cohort, and from country to country, shouldn’t be overlooked.
    Publication Date: 8/30/2017
    Topics: Smartphones; Mobile Social Media
    Geographies: United States
    Demographics: Teens
    Context: For most US teens, the smartphone—including its camera—has become the dominant factor in their digital activity, whether for internet usage, social interaction or shopping.
    Publication Date: 4/19/2017
    Geographies: United States
    Demographics: Baby Boomers
    Context: This report examines US boomers’ digital usage with an eye toward the role internet of things (IoT) and other digital tools may play in the future as these individuals cope with getting old—trying to age in place, managing health issues and so on.
    Publication Date: 2/27/2017
    Topics: Digital Shoppers & Buyers
    Geographies: United States
    Demographics: Generation X
    Context: Though smaller than the millennial and boomer cohorts, Gen X is not a small market. And Xers earn more per household than other generations. The real challenge for marketers is that Xers have lots of debt and little wealth, weakening their spending power.
    Publication Date: 1/30/2017
    Topics: Omnichannel Retailing; Retail Ecommerce Sales
    Geographies: United States
    Demographics: Millennials
    Context: From the youngest starting out in college to the oldest with kids and houses, millennials in the US share a native understanding of digital commerce. This report looks at how these nearly 80 million digital natives shop and buy.
    Publication Date: 12/15/2016
    Topics: Internet Activities; Media Consumption
    Geographies: China
    Demographics: Millennials
    Context: China’s young adults are reshaping society and overturning assumptions about how media is consumed and how marketers interact with consumers.
    Publication Date: 11/22/2016
    Topics: Brand Marketing; Internet Activities; Internet Users; Social Media Users; Time Spent with Media; Internet Access Devices
    Geographies: United States
    Industries: Toys & Games
    Demographics: Children
    Context: Kids are indeed digital natives, but their digital activity—which often must proceed without benefit of a smartphone, and encounters parental pushback—is more constrained than that of their elders.
    Publication Date: 8/31/2016
    Topics: Consumer Behavior; Internet Users; Mobile Users; Media Consumption; Smartphone Users; Tablet Users
    Geographies: United Kingdom
    Demographics: Teens; Children; Females; Males; Seniors; Baby Boomers; Millennials
    Context: In the UK, different demographic groups use digital devices and platforms in various ways. These briefs examine such use across five broad demographics: children and teens, millennials, baby boomers and seniors, females and males.
    Publication Date: 8/22/2016
    Geographies: Argentina; Australia; Belgium; Brazil; Canada; China; Denmark; Egypt; Finland; France; Germany; Indonesia; Ireland; Italy; Japan; Mexico; Netherlands; Norway; Peru; Poland; Saudi Arabia; Slovakia; South Korea; Spain; Sweden; Thailand; United Arab Emirates; United Kingdom; United States; Vietnam
    Demographics: Millennials
    Context: Data from around the world reveals many similarities, but also differences, in the digital behavior of millennials in different countries.
    Publication Date: 6/30/2016
    Topics: Holiday & Seasonal Shopping; Ecommerce Sales
    Geographies: United States
    Demographics: College Students; Parents
    Context: Back to school is retail’s second-biggest sales event of the year. eMarketer expects sales during the core months of July and August will rebound from last year’s tepid growth, powered by a rapid rise in ecommerce and mcommerce.
    Publication Date: 6/29/2016
    Geographies: United States
    Demographics: Teens
    Context: As increasing smartphone penetration helps teens belatedly live up to their “digital natives” label, the device is at the center of how many engage their peers and access entertainment. Its role in their shopping is significant but spotty.
    Publication Date: 4/12/2016
    Topics: Social Media Users; Marketing Tactics; Consumer Attitudes on Marketing
    Geographies: Canada
    Demographics: Teens; Children
    Context: Children and teens in Canada use digital media and tools first to learn, get entertained and connect with the world around them. For brands looking to engage with these emerging consumers, a responsible and relevant approach is a must.
    Publication Date: 1/13/2016
    Geographies: United States
    Demographics: Millennials
    Context: A standalone eMarketer PowerPoint looks at differences (some) and similarities (many) in digital usage by younger vs. older US millennials.
    Publication Date: 1/13/2016
    Geographies: United States
    Demographics: Millennials
    Context: Emphasis on the vast size of the US adult millennial population obscures the fact that it consists of distinct cohorts at different life stages, from student to parent-plus-homeowner. This report examines key segments of the adult millennial population.
    Publication Date: 12/7/2015
    Topics: Digital Video; Mcommerce; Consumer Behavior; Digital Privacy & Security; Social Media Users; TV Ad Spending; Mobile Messaging; Mobile Social Media; Mobile Payments; Social Media Usage; Native Advertising; Ad Blocking
    Geographies: United States
    Demographics: Millennials
    Context: eMarketer unveils its annual predictions for the coming year: Six things that will happen, four things that won’t happen—and, oh yes, a discussion of ad blocking.