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54 Results
Demographics: Age
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    Publication Date: 10/22/2015
    Name: Dave Austin
    Title: Managing Director
    Company: Influent50
    Topics: Brand Marketing
    Geographies: United States
    Demographics: Baby Boomers
    Context: More tech-savvy than marketers give them credit for, baby boomers have money to spend and they're willing to spend it on brands that can deliver the right message.
    Publication Date: 10/22/2015
    Name: Lori Bitter
    Title: President and Senior Strategist
    Company: The Business of Aging; Author of "The Grandparent Economy"
    Topics: Mcommerce; Smartphone Users; Retail Ecommerce Sales
    Geographies: United States
    Demographics: Baby Boomers
    Context: Lori Bitter, consultant at The Business of Aging and author of "The Grandparent Economy," talks about baby boomers and their adoption of mobile devices.
    Publication Date: 9/24/2015
    Name: Björn Jeffery
    Title: Co-Founder, CEO
    Company: Toca Boca
    Topics: Digital Video; Mobile Apps
    Geographies: Worldwide
    Demographics: Children
    Context: Björn Jeffery, co-founder and CEO of children's app company Toca Boca, talks about the values behind the company and what brands can do to ensure trust and quality when it comes to digital children and their parents.
    Publication Date: 9/24/2015
    Name: Ben Haley
    Title: Head of Insight
    Company: Initiative UK
    Topics: Brand Marketing; Consumer Behavior
    Geographies: United Kingdom
    Demographics: Millennials
    Context: In an interview with eMarketer, Ben Haley, head of insight at media agency Initiative UK, details the characteristics of millennials and explains how brands can engage them.