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50 Results
Type:
Interview
Demographics: Age
Sort by: Date | Best Match
Results Per Page: 50 | 25 | 10
    Publication Date: 9/12/2017
    Name: Tim Keller
    Title: Executive Director, Brand Strategy and Innovation
    Company: Kolle Rebbe
    Topics: Mobile Apps
    Geographies: Germany
    Demographics: Millennials
    Context: Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency.
    Publication Date: 8/31/2017
    Name: Dr. Tanja Boga
    Title: Unit Director on Innovation and Tool Development
    Company: Mediaplus
    Topics: TV; Media Consumption
    Geographies: Germany
    Demographics: Millennials
    Context: Dr. Tanja Boga, unit director on innovation and tool development at Mediaplus, discusses the best opportunities to reach millennials in Germany.
    Publication Date: 8/31/2017
    Name: Dan Hagen
    Title: Chief Strategy Officer
    Company: Carat UK
    Topics: Media Consumption
    Geographies: United Kingdom
    Demographics: Millennials
    Context: Dan Hagen, chief strategy officer at Carat UK, discusses why millennials are so hard to reach in today's media landscape.
    Publication Date: 8/29/2017
    Name: Jane Buckingham
    Title: Founder
    Company: Trendera
    Topics: Mobile Messaging; Social Media Usage
    Geographies: United States
    Demographics: Teens
    Context: Jane Buckingham, founder of research firm Trendera, discusses what social media apps are popular with today's teens.
    Publication Date: 8/22/2017
    Name: Tiffany Zhong
    Title: Founder
    Company: Zebra Intelligence
    Topics: Social Media Marketing
    Geographies: United States
    Demographics: Teens
    Context: Twenty-year-old Tiffany Zhong, founder of marketing research firm Zebra Intelligence, shares a first-hand perspective on teens' social media usage.
    Publication Date: 6/27/2017
    Name: Zachary Abbell
    Title: Senior Director, Ecommerce and Digital Marketing
    Company: Poppin
    Topics: Holiday & Seasonal Shopping; Digital Retail Practices
    Geographies: United States
    Demographics: Teens; College Students
    Context: Zachary Abbell, senior director of ecommerce and digital marketing at office supplies retailer Poppin, discusses what resonates best with its back-to-school audience.
    Publication Date: 6/27/2017
    Name: Glenn Oclassen Jr.
    Title: Senior Vice President, Customer Success and Professional Services
    Company: Traackr
    Topics: Holiday & Seasonal Shopping; Digital Retail Practices; Influencer Marketing
    Geographies: United States
    Demographics: College Students
    Context: Glenn Oclassen Jr., senior vice president of customer success and professional services at Traackr, tells eMarketer why brands should take a more strategic and research-driven approach to influencer marketing.
    Publication Date: 6/26/2017
    Name: Kerri Homsher
    Title: External Communications Specialist
    Company: Ikea
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Demographics: College Students; Parents
    Context: Ikea's Kerri Homsher discusses what parents and students value most when it comes time for back-to-college shopping.
    Publication Date: 6/5/2017
    Name: Dr. Jake Beniflah
    Title: Executive Director
    Company: Center for Multicultural Science
    Topics: Media Consumption
    Geographies: United States
    Demographics: Hispanics; Millennials
    Context: Dr. Jake Beniflah, executive director of the Center for Multicultural Science, explains the role of acculturation and generation when marketing to US Hispanic millennials.
    Publication Date: 5/1/2017
    Name: Bernhard Baumann
    Title: CEO
    Company: Shpock
    Topics: Mcommerce; Mobile Apps; Sharing Economy
    Geographies: Western Europe
    Demographics: Millennials
    Context: Bernhard Baumann, CEO of consumer-to-consumer (C2C) mcommerce app Shpock, spoke with eMarketer about how the app sets itself apart from the likes of eBay and Gumtree in Europe.
    Publication Date: 4/17/2017
    Name: Mark Weinstein
    Title: Senior Vice President, Customer Experience, Engagement, Loyalty and Partnerships
    Company: Hilton Worldwide
    Topics: Loyalty Programs
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Demographics: Millennials
    Context: Mark Weinstein, senior vice president of customer experience, engagement, loyalty and partnerships at Hilton Worldwide spoke with eMarketer about how the company tackles change by thinking like a millennial.
    Publication Date: 4/6/2017
    Name: Kristin Kolodge
    Title: Executive Director, Driver Interaction and Human Machine Interface (HMI)
    Company: J.D. Power and Associates
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Automotive
    Demographics: Baby Boomers
    Context: Kristin Kolodge, executive director of driver interaction and human machine interface (HMI) at J.D. Power and Associates, tells eMarketer how automakers can approach older generations about putting their trust in self-driving cars.
    Publication Date: 4/6/2017
    Name: Jody Holtzman
    Title: Senior Vice President, Market Innovation
    Company: AARP
    Geographies: United States
    Demographics: Baby Boomers
    Context: Jody Holtzman, senior vice president of market innovation at AARP, discusses why the stereotype that baby boomers are averse to emerging technology is far off in many ways.
    Publication Date: 4/4/2017
    Name: Marianne Cusato
    Title: Housing Expert
    Company: HomeAdvisor
    Topics: Internet of Things (IoT)
    Geographies: United States
    Industries: Digital Health
    Demographics: Baby Boomers
    Context: Marianne Cusato, housing expert at HomeAdvisor, discusses the stigma still surrounding devices that can help baby boomers age in place.
    Publication Date: 2/14/2017
    Name: Derek Smith
    Title: Principal, US Advisory Entertainment and Media
    Company: PricewaterhouseCoopers
    Topics: TV; Digital Content
    Geographies: United States
    Demographics: Generation X; Millennials
    Context: Derek Smith, principal at PricewaterhouseCoopers' US Advisory Entertainment and Media group, talks about the similarities and differences in how millennials and Gen Xers engage with digital media.
    Publication Date: 1/30/2017
    Name: Ghani Kunto
    Title: Founder and Director
    Company: Empathic Marketing
    Geographies: Indonesia
    Demographics: Teens
    Context: Ghani Kunto, founder and director of Indonesia-based market research firm Empathic Marketing, discusses the quirks and digital habits of teens in Indonesia that brands need to know about.
    Publication Date: 1/26/2017
    Name: Erin O'Leary
    Title: Vice President, Marketing
    Company: Rocksbox
    Topics: Influencer Marketing
    Geographies: United States
    Industries: Apparel & Accessories
    Demographics: Millennials
    Context: For jewelry subscription service Rocksbox, half of its members are older millennials ages 25 to 35. Vice president of marketing Erin O'Leary tells eMarketer how the company drives signups from this target group.
    Publication Date: 1/23/2017
    Name: Natalie Gazaway
    Title: Creative Director
    Company: Entourage Clothing
    Topics: Digital Retail Practices; Customer Experience
    Geographies: United States
    Industries: Apparel & Accessories
    Demographics: Millennials
    Context: Entourage Clothing, a chain of affordable clothing boutiques in the southeastern US, has a customer base of younger millennials. Creative director Natalie Gazaway discusses how the retailer keeps this target demographic engaged.
    Publication Date: 11/16/2016
    Name: Stephanie Retblatt
    Title: Chief Brainiac
    Company: Smarty Pants
    Topics: Consumer Attitudes on Marketing
    Geographies: United States
    Demographics: Children
    Context: Stephanie Retblatt, head of research and consulting firm Smarty Pants, spoke about how kids spend their digital time and what marketers need to know about them.
    Publication Date: 11/1/2016
    Name: Eliza Fedewicz
    Title: Managing Director
    Company: Poly Strategy
    Geographies: United States
    Demographics: Teens; Languages; Hispanics
    Context: Eliza Fedewicz, managing director at Poly Strategy, a business-planning consultancy focused on the influence of a rapidly changing US population, spoke with eMarketer about understanding US Hispanics.
    Publication Date: 10/12/2016
    Name: Jill Orsini
    Title: Advertising Director
    Company: Cotton Incorporated
    Topics: Digital Video Advertising
    Geographies: United States
    Demographics: Millennials
    Context: Jill Orsini, advertising director of Cotton Incorporated, discusses what the company learned about its millennial audience through a recent interactive video project.
    Publication Date: 10/11/2016
    Name: Jeff Wellington
    Title: Vice President and Group Publisher
    Company: Meredith Parents Network
    Geographies: United States
    Industries: Media & Entertainment
    Demographics: Millennials; Mothers
    Context: Jeff Wellington, vice president and group publisher at Meredith Parents Network, spoke to eMarketer about what the media company is doing to connect with millennial mothers, and what makes this group of mothers unique.
    Publication Date: 10/7/2016
    Name: Liz Hawks
    Title: Senior Vice President and Partner
    Company: FleishmanHillard
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Liz Hawks, senior vice president and partner at communication and marketing company FleishmanHillard, discusses how motherhood shapes women as consumers.
    Publication Date: 8/30/2016
    Name: Megan Lazovick
    Title: Director, Research
    Company: Edison Research
    Topics: Smartphones; Social Media Usage
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Megan Lazovick, director of research at Edison Research, spoke to eMarketer about some common characteristics of millennial moms and how they're using digital, mobile and social media.
    Publication Date: 8/18/2016
    Title: Eight marketing executives with expertise in Snapchat’s advertising products
    Topics: Mobile Advertising; Mobile Video; Mobile Social Media; TV Advertising
    Geographies: United States
    Demographics: Teens; Millennials
    Context: Eight marketing executives with expertise in Snapchat’s advertising products talk to eMarketer about the growing similarities between advertising on Snapchat and on TV, especially as Snapchat’s user base continues its rapid growth.
    Publication Date: 8/15/2016
    Name: Subha Barry
    Title: Vice President and General Manager
    Company: Working Mother Media
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Millennials; Mothers
    Context: Subha Barry, vice president and general manager of Working Mother Media, talks about how millennial mothers use digital, what they demand from the workforce and how they are redefining family dynamics.
    Publication Date: 8/10/2016
    Name: Oren Katzeff
    Title: Head of Programming
    Company: Tastemade
    Topics: Brand Marketing; Digital Video; Social Media Marketing; Content Marketing
    Geographies: United States
    Industries: Food & Beverage
    Demographics: Millennials
    Context: Oren Katzeff, head of programming at digital video network Tastemade, explains why digital video appeals to millennials, and how brands work with Tastemade to reach that demographic.
    Publication Date: 8/4/2016
    Name: Monica Cepak
    Title: Senior Marketing Manager
    Company: AOL
    Topics: Mobile Advertising; Mobile Messaging; Mobile Social Media
    Geographies: United States
    Industries: Media & Entertainment
    Demographics: Females; Millennials
    Context: AOL’s Monica Cepak tells eMarketer about the expectations and results of the digital publisher’s first foray into Snapchat’s advertising products.
    Publication Date: 7/27/2016
    Name: Zubair Jandali
    Title: VP, Sales
    Company: reddit
    Topics: Social Media Users; Native Advertising
    Geographies: United States
    Demographics: Millennials
    Context: Zubair Jandali, vice president of sales at reddit, spoke to eMarketer about what the user-generated news website is doing to reach millennials.
    Publication Date: 6/22/2016
    Name: Jeanne McPhillips
    Title: Vice President, Merchandising
    Company: Overstock.com
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Demographics: College Students
    Context: Jeanne McPhillips, vice president of merchandising at Overstock.com, talks about the ecommerce site’s philosophy on back-to-college shopping and what types of marketing will have the most influence on those consumers.
    Publication Date: 6/22/2016
    Name: Ashley Wahl
    Title: CRM Specialist
    Company: Ikea
    Topics: Holiday & Seasonal Shopping
    Geographies: United States
    Industries: Retail
    Demographics: College Students
    Context: Ashley Wahl, CRM specialist at Ikea, talks about the many elements of the retailer's 2016 back-to-school strategy.
    Publication Date: 6/13/2016
    Name: Melanie Shreffler
    Title: Senior Editorial Director, Cassandra Report
    Company: Deep Focus
    Topics: Brand Marketing; Social Media Users; Mobile Users
    Geographies: United States
    Demographics: Teens
    Context: Melanie Shreffler, senior editorial director of the Cassandra Report at creative agency Deep Focus, explains why teens can be an enthusiastic audience for contextually relevant advertising.
    Publication Date: 6/7/2016
    Name: Doug Pearce
    Title: CEO, Greater China
    Company: Omnicom Media Group (OMG) Greater China
    Topics: Digital Video; TV; Omnichannel Retailing; Big Data
    Geographies: China
    Industries: Technology
    Demographics: Seniors
    Context: Doug Pearce, CEO of Omnicom Media Group (OMG) Greater China, discusses digital innovations in China and how the country could one day become a global digital technology leader.
    Publication Date: 6/2/2016
    Name: Derek White
    Title: CEO and President
    Company: Refuel Agency
    Topics: Mobile Advertising; Consumer Attitudes on Marketing
    Geographies: United States
    Demographics: Teens
    Context: Derek White, CEO and president of Refuel Agency, spoke to eMarketer about how teens perceive mobile ads.
    Publication Date: 6/1/2016
    Name: Michael Robb
    Title: Director of Research
    Company: Common Sense Media
    Topics: Mobile Social Media
    Geographies: United States
    Demographics: Teens
    Context: Teens may be addicted to mobile devices—or they may not. Michael Robb, director of research at Common Sense Media, discusses the nuances of his firm's survey on the topic.
    Publication Date: 5/31/2016
    Name: Julien Lapka
    Title: Co-CEO
    Company: Flamingo Shanghai
    Topics: Social Media Marketing; Consumer Attitudes on Marketing
    Geographies: China
    Demographics: Millennials
    Context: Julien Lapka, co-CEO of consultancy Flamingo Shanghai, talks about the habits of China's Post-90s generation and millennial age consumers in the West.
    Publication Date: 5/18/2016
    Name: Romy Nehme
    Title: Vice President, Insights and Strategy
    Company: VaynerMedia
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Males; Millennials
    Context: Romy Nehme, vice president of insights and strategy at VaynerMedia, told eMarketer what makes millennial men unique and how brands can reach them.
    Publication Date: 5/12/2016
    Name: Bryan Galipeau
    Title: Director, Social Media and Display
    Company: Nordstrom
    Topics: Mobile Messaging; Social Media Marketing; Mobile Social Media
    Geographies: United States
    Industries: Retail
    Demographics: College Students
    Context: Bryan Galipeau, director of social media and display at retailer Nordstrom, spoke to Maria Minsker about what makes Snapchat powerful.
    Publication Date: 5/11/2016
    Name: Richard Burrage
    Title: Managing Partner
    Company: Cimigo
    Topics: Consumer Attitudes on Marketing
    Geographies: Vietnam
    Industries: Marketing Management Trends
    Demographics: Millennials
    Context: Richard Burrage, managing partner of Vietnam-based market research firm Cimigo, talks about consumer behavior in the country and how marketers can reach young consumers.
    Publication Date: 4/29/2016
    Name: Mario Carrasco
    Title: Managing Partner
    Company: ThinkNow Research
    Topics: Consumer Behavior
    Geographies: United States
    Demographics: Affluent; Asians; Millennials
    Context: Mario Carrasco, managing partner at ThinkNow Research, talks about what makes US Asian millennials unique and why brands should be paying attention to them.
    Publication Date: 3/24/2016
    Name: Nizzi Karai Renaud
    Title: CMO
    Company: Zazzle
    Topics: Digital Retail Practices; Social Media Marketing
    Geographies: United States
    Demographics: Millennials
    Context: Lead in: Nizzi Karai Renaud, CMO of product customization marketplace Zazzle, talked about the site’s most effective marketing tools and how it converts millennial shoppers.
    Publication Date: 3/3/2016
    Name: Uwe Ellinghaus
    Title: CMO
    Company: Cadillac
    Topics: TV; Social Media Marketing
    Geographies: United States
    Industries: Automotive
    Demographics: Generation X; Millennials
    Context: Uwe Ellinghaus, CMO of Cadillac, discusses the new iteration of the automaker's "Dare Greatly" campaign, featuring young innovators, which was unveiled during the 88th Academy Awards.
    Publication Date: 2/23/2016
    Name: Chris Thorne
    Title: CMO
    Company: The Honest Company
    Topics: Targeting; Personalization
    Geographies: United States
    Industries: Retail
    Demographics: Millennials; Mothers
    Context: Chris Thorne, CMO of The Honest Company, an eco-friendly retailer, talks about engaging with millennial mothers and discovering what they value.
    Publication Date: 1/6/2016
    Name: Alexandre Sagakian
    Title: Vice President, Research and Data
    Company: Qriously
    Topics: Digital Advertising; Mobile Advertising; Smartphones; Smartphone Users; TV Advertising
    Geographies: United States
    Demographics: Females; Males; College Students; Millennials
    Context: Alexandre Sagakian, vice president of research and data at Qriously, discusses how college students engage with ads.
    Publication Date: 1/6/2016
    Name: Jed Kolko
    Title: Senior Fellow
    Company: Terner Center for Housing Innovation at University of California, Berkeley
    Geographies: United States
    Industries: Technology; Real Estate
    Demographics: Millennials
    Context: Jed Kolko, senior fellow at the Terner Center for Housing Innovation at University of California, Berkeley, talks about the obstacles millennials face on the road to becoming homeowners.
    Publication Date: 12/18/2015
    Name: Lura Hobbs
    Title: President
    Company: LimeGreen Moroch
    Topics: Consumer Behavior; Social Media Marketing
    Geographies: United States
    Demographics: Blacks; Generation X; Millennials
    Context: Lura Hobbs, president of advertising agency LimeGreen Moroch, spoke with eMarketer about how marketers can better connect with black audiences, and why they’re valuable to advertisers and brands.
    Publication Date: 12/2/2015
    Name: Sylvain Baudry
    Title: Senior Director, Advertising
    Company: Gameloft
    Topics: Digital Advertising; Mobile Advertising; Mobile Games; Marketing Tactics
    Geographies: United States
    Demographics: Millennials
    Context: Sylvain Baudry, senior director of advertising for video game developer and publisher Gameloft, explains how to reach US millennials on mobile games.
    Publication Date: 11/13/2015
    Name: Monica Cortes Torres
    Title: Interim Vice President, Multicultural Markets and Engagement
    Company: AARP
    Topics: Digital Advertising
    Geographies: United States
    Demographics: Hispanics; Baby Boomers
    Context: Monica Cortes Torres, interim vice president of multicultural markets and engagement at AARP, explains how US Hispanic baby boomers are digitally savvy, engaged with younger demographic groups and brand loyal.
    Publication Date: 11/9/2015
    Name: Chris Best
    Title: Co-Founder and Chief Technology Officer
    Company: Kik Interactive
    Topics: Consumer Behavior; Mobile Devices; Mobile Messaging
    Geographies: China; Worldwide; United States
    Demographics: Teens
    Context: Chris Best, co-founder and chief technology officer of chat app Kik Interactive, spoke with eMarketer about how teens are coming online for the first time through mobile phones and how that will change their relationship with brands and their attitudes as consumers.
    Publication Date: 11/9/2015
    Name: Evan Wray
    Title: Co-Founder
    Company: Swyft Media
    Topics: Brand Marketing; Digital Advertising; Mobile Apps
    Geographies: United States
    Demographics: Teens; Children; Millennials
    Context: Evan Wray, co-founder of Swyft Media, talks about reaching millennials and members of Generation Z with branded content on chat apps.