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176 Results
Type:
Article
Demographics: Age
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    Publication Date: 3/1/2018
    Geographies: United States
    Demographics: Millennials
    Context: In the latest episode of "Behind the Numbers," eMarketer's demographics analyst, Mark Dolliver, and resident millennial Connor Anovick chat about millennials—and how digital behavior varies among younger and older ones.
    Publication Date: 2/21/2018
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Teens; Parents
    Context: An October 2017 survey of US parent internet users with teenagers ages 14 to 17 showed that 29% of respondents named Snapchat as the app they were most concerned about.
    Publication Date: 1/3/2018
    Geographies: United States
    Demographics: Children
    Context: How will kids interact with digital media in 2018? In the latest episode of "Behind the Numbers" podcast, eMarketer's Mark Dolliver and Jennifer Pearson take a look at the trends and the numbers.
    Publication Date: 12/28/2017
    Geographies: United States
    Demographics: Millennials
    Context: Millennials continued to entrance and sometimes frustrate marketers and media decision-makers in 2017. Here is a selection of some of the most listened-to "Behind the Numbers" podcast episodes dealing with the millennial conundrum.
    Publication Date: 12/18/2017
    Topics: Digital Video
    Geographies: United States
    Demographics: Children
    Context: Kids are digital natives. But aside from tweens, most lack smartphones. Instead, their digital activity is dominated by digital video, much to the chagrin of parents.
    Publication Date: 11/30/2017
    Geographies: United States
    Demographics: Millennials
    Context: The majority of millennials are indifferent or negative toward celebrity endorsements. But they're more willing to think positively about digital influencers.
    Publication Date: 11/14/2017
    Geographies: Worldwide
    Demographics: Millennials
    Context: In the second episode of a five-part series, eMarketer's Geoff Ramsey sits down with top marketing executives from around the world to discuss the critical challenges they face and what they're doing to address those challenges. Today's topic: Millennials.
    Publication Date: 11/9/2017
    Geographies: United States
    Demographics: Millennials
    Context: More and more millennials are finally earning and spending serious money. But millennials’ finances often remain fragile, constraining their expenditures.
    Publication Date: 10/27/2017
    Geographies: United States
    Demographics: Millennials
    Context: On a typical day, young people are more likely to communicate with others through varying digital channels than in person, according to a new study.
    Publication Date: 10/18/2017
    Topics: Social Media Users
    Geographies: United States
    Demographics: Teens
    Context: Facebook's acquisition of tbh, an app popular among teens, marks the company's latest effort to remain relevant to young users.
    Publication Date: 10/18/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: Mexico
    Demographics: Millennials
    Context: Snapchat’s data demands have made it a hard sell in Mexico. But the platform has found an audience among younger millennials, who make up the majority of its users in the country.
    Publication Date: 10/13/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Teens
    Context: Nearly half of US teens say they prefer Snapchat over other social media sites, according to a biannual survey from Piper Jaffray.
    Publication Date: 10/3/2017
    Geographies: United States
    Industries: Media & Entertainment
    Demographics: Millennials
    Context: In the latest episode of eMarketer's "Behind the Numbers" podcast, eMarketer analysts on both sides of the Atlantic dive into the question of millennial media consumption habits. How different, really, are millennials' media preferences to previous generations? How should marketers respond?
    Publication Date: 10/2/2017
    Topics: Social Media Usage
    Geographies: United Kingdom
    Demographics: Millennials
    Context: A newly released look at the social media platforms most widely used in the UK found a fairly predictable list of top sites. What’s surprising is that millennials weren’t the most strongly represented for many of them.
    Publication Date: 9/26/2017
    Geographies: France; Germany; United Kingdom
    Demographics: Millennials
    Context: Millennials in these three countries have grown up with internet and a wide spectrum of digital devices, shaping the way they do everything, from posting on social media to engaging with brands and advertisers online.
    Publication Date: 9/25/2017
    Topics: Mobile Apps
    Geographies: Germany
    Demographics: Millennials
    Context: Tim Keller, executive director of brand strategy and innovation at Kolle Rebbe, discusses a millennial-targeted, mobile-first campaign for Bundesagentur für Arbeit, Germany's federal employment agency.
    Publication Date: 9/25/2017
    Topics: TV; Media Consumption
    Geographies: Germany
    Demographics: Millennials
    Context: Dr. Tanja Boga, unit director on innovation and tool development at Mediaplus, discusses the best opportunities to reach millennials in Germany.
    Publication Date: 9/18/2017
    Topics: Media Consumption
    Geographies: United Kingdom
    Demographics: Millennials
    Context: Dan Hagen, chief strategy officer at Carat UK, discusses why millennials are so hard to reach in today's media landscape.
    Publication Date: 9/15/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: United States
    Demographics: Teens
    Context: Jane Buckingham, founder of research firm Trendera, discusses what social media apps are popular with today's teens.
    Publication Date: 9/12/2017
    Geographies: United States
    Demographics: Baby Boomers
    Context: In our fifth and final "Generations" conversation, we consider the iconic baby boom generation and its use of media. Not as digitally adept as younger generations, boomers nevertheless have adopted mobile and social, to some extent, and they have money to spend. Are marketers paying enough attention?
    Publication Date: 9/11/2017
    Geographies: United States
    Demographics: Generation X
    Context: In the latest episode of our "Generations" conversations, analyst Mark Dolliver and researcher Jennifer Pearson consider Gen X, a large and sometimes overlooked demographic. Old enough to have experienced life without the internet, but not so old as to have been befuddled by it, Gen X seems comfortable with digital in a way that neither millennials nor baby boomers really are. Are they also a sweet spot for advertisers?
    Publication Date: 9/8/2017
    Geographies: United States
    Demographics: Millennials
    Context: In the latest conversation in our series of "Generations" podcasts, we look at the millennial generation and the ways they use—and don't use— media. eMarketer's Mark Dolliver and Jennifer Pearson consider millennials young vs. millennials old, their TV and digital video preferences, and how their attitudes about spending and acquisition may be changing.
    Publication Date: 9/7/2017
    Geographies: United States
    Demographics: Teens
    Context: In the second episode of our "Generations" series, eMarketer's Mark Dolliver and Jennifer Pearson discuss the media habits of teens, and the challenges that marketers face when trying to communicate with this emerging generation.
    Publication Date: 9/7/2017
    Topics: Digital Video; Digital Video Advertising
    Geographies: United States
    Demographics: Teens
    Context: For teens, the ads on YouTube are adding up—but this hasn’t stopped them from accessing the platform daily.
    Publication Date: 9/6/2017
    Geographies: United States
    Demographics: Children
    Context: How do kids today use digital media, and what does it mean for the future of digital media and marketing? eMarketer's Mark Dolliver and Jennifer Pearson offer data and insight about the intersection of children and media.
    Publication Date: 9/5/2017
    Topics: Smartphones
    Geographies: United States
    Demographics: Teens
    Context: Yes, teens are digital natives. But that’s just half the story of what makes teen life so different now from a generation ago. The constant connectedness a smartphone enables—or imposes—is a central fact of life for them.
    Publication Date: 8/31/2017
    Topics: Social Media Marketing
    Geographies: United States
    Demographics: Teens
    Context: Like most adults, marketers do their best to understand teens, but it’s not easy to follow their changing digital habits and preferences. Twenty-year-old Tiffany Zhong, founder of marketing research firm Zebra Intelligence, shares a first-hand perspective on teens' social media usage.
    Publication Date: 8/15/2017
    Topics: Social Media Users
    Geographies: United States
    Demographics: College Students
    Context: Students of higher ed aren’t worried about living their lives online—some even think social media might benefit their employment prospects.
    Publication Date: 8/1/2017
    Geographies: United States
    Industries: Technology
    Demographics: Seniors
    Context: In the latest episode of "Behind the Numbers," eMarketer analyst Mark Dolliver discusses how internet users over the age of 65 spend their time online, and what's holding many back from adopting newer technology.
    Publication Date: 6/19/2017
    Topics: Media Consumption
    Geographies: United States
    Demographics: Teens; Millennials
    Context: Millennials say they are spending more time with video and social, but they are not necessarily cutting back their time with other media. But according to survey data, younger US internet users ages 13 to 17 are shifting away from text-based online content—and a bit from TV—while spending more time with video and social.
    Publication Date: 6/12/2017
    Geographies: United States
    Demographics: Teens
    Context: While many teens would prefer to meet with friends in person, a number of them favor video chat platforms like FaceTime or Skype, according to new data from YouGov.
    Publication Date: 6/7/2017
    Topics: Pay TV; Digital Video
    Geographies: United States
    Demographics: Millennials
    Context: Streaming services have grown in popularity, so much so that they’ve inched ahead of cable subscriptions, a new survey finds.
    Publication Date: 5/31/2017
    Topics: Consumer Attitudes on Marketing
    Geographies: United States
    Demographics: Teens
    Context: New data from YouGov found that teens in the US are split when it comes to trusting the advertisements they see, read or hear.
    Publication Date: 5/24/2017
    Geographies: United States
    Demographics: Millennials
    Context: Are millennials careful with their money or are they, as one critic put it, wasting their cash on avocado toast? eMarketer forecasting analyst Marcus Johnson and demographics specialist Mark Dolliver take a look at the data.
    Publication Date: 5/12/2017
    Topics: Artificial Intelligence (AI)
    Geographies: United States
    Demographics: Teens; Baby Boomers; Millennials
    Context: Recent data from J.D. Power and Associates finds that trust in autonomous vehicles hasn’t changed much in the past year. Teens and young millennials are still more likely to trust self-driving cars compared with baby boomers.
    Publication Date: 5/2/2017
    Topics: Smartphones; Time Spent with Media
    Geographies: United States
    Demographics: Teens
    Context: Teens, a generation that grew up in the era of smartphones, spend a lot of time on them—roughly 3 hours 38 minutes a day, research finds.
    Publication Date: 4/24/2017
    Topics: Loyalty Programs
    Geographies: Worldwide
    Industries: Hotels & Motels; Marketing Management Trends
    Demographics: Millennials
    Context: It’s no secret that millennials have high standards for customer experience, especially as companies like Amazon and Starbucks continue to raise the bar. The hospitality space is no exception, and industry veteran Hilton Worldwide has had to transform its business in numerous ways to keep up and thrive. Mark Weinstein, Hilton’s senior vice president of customer experience, engagement, loyalty and partnerships, spoke with eMarketer’s Maria Minsker about how the company tackles change by thinking like a millennial.
    Publication Date: 4/21/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Baby Boomers
    Context: Amid anecdotes about teens fleeing a Facebook overrun by grandparents, boomers have indeed established a presence in social media. Still, not even half are users, and relatively few who are have ventured beyond Facebook.
    Publication Date: 4/20/2017
    Geographies: United States
    Demographics: Baby Boomers
    Context: In the latest episode of eMarketer’s “Behind the Numbers” podcast, analyst Mark Dolliver talks about US boomers' current digital usage.
    Publication Date: 4/18/2017
    Geographies: China
    Demographics: Millennials
    Context: Young people in China are twice as likely as those in the US to agree with the statement: “I share everything I do online.”
    Publication Date: 4/17/2017
    Topics: Mobile Messaging; Social Media Usage
    Geographies: United States
    Demographics: Millennials
    Context: Snapchat, Facebook and Instagram are all popular among young people, but Snapchat stands a bit ahead of the others, winning the battle for daily use, according to new research.
    Publication Date: 4/13/2017
    Topics: Media Consumption
    Geographies: United States
    Demographics: Millennials
    Context: eMarketer analyst Mark Dolliver highlights recent research on millennials' news consumption habits. Are younger people getting news from digital channels? From mobile? The answers are surprising.
    Publication Date: 4/10/2017
    Topics: Internet Users
    Geographies: Asia-Pacific
    Demographics: Children
    Context: TV has already been displaced by the internet as the medium of choice among many kids in Asia-Pacific. More than three-quarters of internet-using children ages 6 to 14 said they would rather only have access to the internet than just be able to watch television, according to a recent poll.
    Publication Date: 4/7/2017
    Topics: Mobile Video; Time Spent with Media
    Geographies: United States
    Demographics: Teens
    Context: Roughly seven in 10 US teens say they spend more than three hours per day watching video on their phones—more than any other activity.
    Publication Date: 4/4/2017
    Topics: Social Media Users
    Geographies: Germany
    Demographics: Seniors; Adults; Millennials
    Context: Just over a third of consumers in Germany ages 14 to 29 used Instagram in Q4 2016, but user rates among older groups were much lower.
    Publication Date: 4/3/2017
    Topics: Sharing Economy
    Geographies: United States
    Demographics: Millennials
    Context: A barrage of bad press directed at Uber over the past couple of months has prompted some consumers to delete the app. But here’s why young people will stick around.
    Publication Date: 3/16/2017
    Topics: Mobile Social Media; Social Media Usage
    Geographies: Japan
    Demographics: Teens; Millennials
    Context: A recent survey found that nearly 25% of social network users in Japan ages 15 to 34 said they frequently or occasionally broadcast live on Niconico and Facebook.
    Publication Date: 3/10/2017
    Topics: Social Media Usage
    Geographies: United States
    Demographics: Teens; Children
    Context: Social networks are a top news channel for children and teens, on a par with TV and teachers.
    Publication Date: 3/9/2017
    Topics: Content Marketing
    Geographies: France; Germany; Italy; Spain; United Kingdom
    Demographics: Teens
    Context: Teen internet users ages 16 to 19 in Germany and the UK are more positive than their older peers about several types of branded content, judging by recent survey data. But that isn’t necessarily the case in France, Italy or Spain.
    Publication Date: 3/3/2017
    Geographies: United States
    Industries: Mobile Banking
    Demographics: Females; Generation X; Millennials
    Context: Women under 30 are behind older women in money management, but they are more likely to use digital tools to help with financial tasks.