Context: eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica

Context: 18-24; 25-34; 35-44; 45-54; 55-64; 65+; Total

Context: Price; Free delivery; Promotion discount; Product description; Reviews; Product content info; Single click option; Photos videos; Brand; Other

Context: Price; Free delivery; Product description; Promotion discount; Product content info; Brand; Reviews; Photos videos; Single click option; Other

Context: Millennial; Total; Price; Free delivery; Promotion discount; Product description; Brand; Reviews; Product content info; Single click option; Photos videos; Other

Context: Millennial; Total; Free delivery; Price; Promotion discount; Reviews; Brand; Product description; Product content info; Photos videos; Single click option; Other

Context: Several times a week; Every week; Every couple of weeks; Every month; Every couple of months or less

Context: Several times a week; Every week; Every couple of weeks; Every month; Every couple of months or less

Context: Several times a week; Every week; Every couple of weeks; Every month; Every couple of months or less

Context: Several times a week; Every week; Every couple of weeks; Every month; Every couple of months or less

Context: Gender; Male; Female; Age

Context: Products from same brand; Frequently bought together; Similar product different brand; Dont use recommendations; Dont like recommendations

Context: Considered deleting your Facebook account; Used Facebook less often than you used to; Changed your Facebook privacy settings; Shared less personal data on Facebook; Gender; Male; Female; Age; 65+; Total

Context: Millennials; Gen X; Baby boomers; Parents; Total; Mailed; TV; Newspapers; Mobile; Online desktop; None of the above

Context: Millennials; Gen X; Baby boomers; Parents; Total; Mailed; Newspapers; TV; Mobile; Online desktop; None of the above

Context: Millennials; Gen X; Baby boomers; Parents; Total; Mailed; TV; Online desktop; Newspapers; Mobile; None of the above

Context: H; Netflix; Cable TV; YouTube; Hulu; Amazon Prime Video; Other streaming

Context: Spring; Fall; Snapchat; Instagram; Twitter; Facebook; Pinterest; Google; na

Context: Amazon; Nike; American Eagle; Urban Outfitters; Forever

Context: Total

Context: Canada; US; Gender; Male; Female; Age; Total

Context: Gender; Age; Total; Male; Female; 65+; To keep in contact with friends; To keep in contact with family; Share things I find interesting or entertaining eg articles videos; Looking at or watching fun entertaining content; Share my own opinions; Keep up to date with the news; Share the things that I am doing; Follow interesting people industry experts; Networking with people building my network; Keep up to date with brands I like; To organize my social life; Keep up to date with celebrities I like; To look apply for jobs; Other; None of these; Dont know

Context: not interested at all; very interested; Total

Context: Nearly always; Frequently; Sometimes; Hardly ever; Never; Total

Context: Total; Full service supermarket; Supercenter; Limited assortment; Specialty organic; Warehouse club; Digital; Other

Context: 18-24; 25-34; 35-44; 45-54; 55-64; 65+; Total

Context: 18-24; 25-34; 35-44; 45-54; 55-64; 65+; Total

Context: More relevant; Less relevant

Context: Walmart; Toys R Us buyers; Total toy buyers; Amazon; Target; Dollar stores; Costco

Context: Browsed; Purchased; Amazon; Walmart; Target; Dollar stores; Department stores; eBay; Costco; Independent toy shops; Disney Store; Five Below; Kmart; Sams Club; Other

Context: Gen Z; Millennials; Gen X; Baby boomers; Seniors; Total

Context: Gen Z; Millennials; Gen X; Baby boomers; Seniors; Total; Live TV; Digital video

Context: Gen Z; Millennials; Gen X; Baby boomers; Seniors; Total

Context: 25-34; 35-44; 45-54; 55-64; Total; Mobile; Used a music streaming service; Listened to a digital radio station service; Listened to or watched a podcast; Desktop laptop; Tablet

Context: Currently use; Plan to purchase in the next months; 25-34; 35-44; 45-54; 55-64; Total

Context: 25-34; 35-44; 45-54; 55-64; Total; Mobile; Used a music streaming service; Listened to or watched a podcast; Listened to a digital radio station service; Desktop laptop; Tablet

Context: Currently use; Plan to purchase in the next months; 25-34; 35-44; 45-54; 55-64; Total

Context: 18-24; 25-34; 35-44; 45-54; 55-64; 65+; Total

Context: Gender; Female; Male; Age; 65+; Race ethnicity; Hispanic; White; Income; K; Education level; High school graduate or less; Some college; College graduate or higher; Total

Context: Gender; Age; Total; Male; Female; Tend to shop more frequently at stores where I can earn rewards; Schedule my shopping to take advantage of rewards related specials and promotions; Tend to shop at stores where I can earn retailer rewards and rewards that help me save on fuel; Tend to shop only at stores where I can earn rewards; Will switch brands or shop at a different store if I can earn more valuable rewards or save more money; Link my rewards program to my credit card so that all of my eligible purchases automatically earn rewards; Will spend more money or buy more than I originally planned if I can earn more rewards or save more money; Wait for members only promotions that help me earn more rewards or save more money; None of the above; A rewards program does not influence where I shop

Context: Gender; Age; Total; Male; Female; Points rewards I can redeem on gasoline fuel; Cash back on a credit card; Points rewards I can redeem with a specific retailer or brand; Instant discounts at the cash register; Rewards that accumulate on a credit card; Coupons from retailers brands; Points rewards I can redeem among several retailers or brands; Members only promotions offers; Rewards points I can redeem at a specific convenience retail store; None of the above

Context: Gender; Age; Total; Male; Female; Memorize it; Write it down; Save it through my browser; Save it through a secure third party app eg password manager; Save it on a spreadsheet; Dont try to remember and reset my information every time; Other; Dont know

Context: Gender; Free; Male; Paid; Dont use; Dont know; Female; Age; Total

Context: Total; Phone; Live chat; Email; Website inquiry; Social media; Other

Context: Total

Context: Total

Context: Very reliable; Mostly reliable; Somewhat reliable; Not reliable; Dont use product reviews; Total

Context: Always; Often; Sometimes; Rarely; Never; Total

Context: Very important; Important; Somewhat important; Not very important; Not at all important; Total