Publication Date: 4/19/2018
Topics: Social Media Marketing; Social Media Ad Spending; Social Media Users
Geographies: United States
Demographics: Baby Boomers; Generation X; Teens; Millennials
Context: eMarketer Tackles Big Questions on Usage, Privacy and Ad Targeting in Wake of Cambridge Analytica
Publication Date: 4/17/2018
Geographies: United States
Industries: Food & Beverage; Restaurants & Dining
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: 18-24; 25-34; 35-44; 45-54; 55-64; 65+; Total
Publication Date: 4/11/2018
Topics: Digital Shoppers & Buyers
Geographies: France
Industries: Consumer Products (CPG)
Demographics: Adults; Millennials
Context: Price; Free delivery; Promotion discount; Product description; Reviews; Product content info; Single click option; Photos videos; Brand; Other
Publication Date: 4/11/2018
Topics: Digital Shoppers & Buyers
Geographies: Germany
Industries: Consumer Products (CPG)
Demographics: Adults; Millennials
Context: Price; Free delivery; Product description; Promotion discount; Product content info; Brand; Reviews; Photos videos; Single click option; Other
Publication Date: 4/11/2018
Topics: Digital Shoppers & Buyers
Geographies: United Kingdom
Industries: Consumer Products (CPG)
Demographics: Adults; Millennials
Context: Millennial; Total; Price; Free delivery; Promotion discount; Product description; Brand; Reviews; Product content info; Single click option; Photos videos; Other
Publication Date: 4/11/2018
Topics: Digital Shoppers & Buyers
Geographies: United States
Industries: Consumer Products (CPG)
Demographics: Adults; Millennials
Context: Millennial; Total; Free delivery; Price; Promotion discount; Reviews; Brand; Product description; Product content info; Photos videos; Single click option; Other
Publication Date: 4/11/2018
Topics: Digital Shoppers & Buyers
Geographies: France
Industries: Consumer Products (CPG)
Demographics: Seniors; Millennials
Context: Several times a week; Every week; Every couple of weeks; Every month; Every couple of months or less
Publication Date: 4/11/2018
Topics: Digital Shoppers & Buyers
Geographies: Germany
Industries: Consumer Products (CPG)
Demographics: Seniors; Adults; Millennials
Context: Several times a week; Every week; Every couple of weeks; Every month; Every couple of months or less
Publication Date: 4/11/2018
Topics: Digital Shoppers & Buyers
Geographies: United Kingdom
Industries: Consumer Products (CPG)
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Several times a week; Every week; Every couple of weeks; Every month; Every couple of months or less
Publication Date: 4/11/2018
Topics: Digital Shoppers & Buyers
Geographies: United States
Industries: Consumer Products (CPG)
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Several times a week; Every week; Every couple of weeks; Every month; Every couple of months or less
Publication Date: 4/11/2018
Topics: Digital Privacy & Security; Social Media Users
Geographies: United States
Demographics: Males; Seniors; Baby Boomers; Adults
Context: Gender; Male; Female; Age
Publication Date: 4/11/2018
Topics: Digital Shoppers & Buyers; Ratings & Reviews
Geographies: United States
Demographics: Seniors; Baby Boomers; Generation X; Millennials
Context: Products from same brand; Frequently bought together; Similar product different brand; Dont use recommendations; Dont like recommendations
Publication Date: 4/10/2018
Topics: Digital Privacy & Security; Social Media Users
Geographies: United States
Demographics: Females; Males; Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Considered deleting your Facebook account; Used Facebook less often than you used to; Changed your Facebook privacy settings; Shared less personal data on Facebook; Gender; Male; Female; Age; 65+; Total
Publication Date: 4/10/2018
Topics: Mobile Advertising; Traditional Media Advertising; TV Advertising
Geographies: United States
Industries: Restaurants & Dining
Demographics: Parents; Baby Boomers; Generation X; Millennials
Context: Millennials; Gen X; Baby boomers; Parents; Total; Mailed; TV; Newspapers; Mobile; Online desktop; None of the above
Publication Date: 4/10/2018
Topics: Mobile Advertising; Traditional Media Advertising; TV Advertising
Geographies: United States
Industries: Restaurants & Dining
Demographics: Parents; Baby Boomers; Generation X; Millennials
Context: Millennials; Gen X; Baby boomers; Parents; Total; Mailed; Newspapers; TV; Mobile; Online desktop; None of the above
Publication Date: 4/10/2018
Topics: Mobile Advertising; Traditional Media Advertising; TV Advertising
Geographies: United States
Industries: Restaurants & Dining
Demographics: Parents; Baby Boomers; Generation X; Millennials
Context: Millennials; Gen X; Baby boomers; Parents; Total; Mailed; TV; Online desktop; Newspapers; Mobile; None of the above
Publication Date: 4/10/2018
Topics: TV; Video-on-Demand (VOD)
Geographies: United States
Demographics: Teens
Context: H; Netflix; Cable TV; YouTube; Hulu; Amazon Prime Video; Other streaming
Publication Date: 4/10/2018
Topics: Social Media Users
Geographies: United States
Demographics: Teens
Context: Spring; Fall; Snapchat; Instagram; Twitter; Facebook; Pinterest; Google; na
Publication Date: 4/10/2018
Topics: Digital Shoppers & Buyers
Geographies: United States
Demographics: Teens
Context: Amazon; Nike; American Eagle; Urban Outfitters; Forever
Publication Date: 4/4/2018
Topics: Internet Radio
Geographies: Canada
Demographics: Baby Boomers; Adults; Generation X; Millennials
Context: Total
Publication Date: 3/29/2018
Topics: Social Media Usage
Geographies: United States
Demographics: Females; Males; Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Gender; Age; Total; Male; Female; 65+; To keep in contact with friends; To keep in contact with family; Share things I find interesting or entertaining eg articles videos; Looking at or watching fun entertaining content; Share my own opinions; Keep up to date with the news; Share the things that I am doing; Follow interesting people industry experts; Networking with people building my network; Keep up to date with brands I like; To organize my social life; Keep up to date with celebrities I like; To look apply for jobs; Other; None of these; Dont know
Publication Date: 3/28/2018
Geographies: United States
Industries: Food & Beverage; Restaurants & Dining
Demographics: Baby Boomers; Adults; Generation X; Millennials
Context: not interested at all; very interested; Total
Publication Date: 3/28/2018
Geographies: United States
Industries: Food & Beverage; Restaurants & Dining
Demographics: Baby Boomers; Adults; Generation X; Millennials
Context: Nearly always; Frequently; Sometimes; Hardly ever; Never; Total
Publication Date: 3/28/2018
Geographies: United States
Industries: Food & Beverage; Groceries
Demographics: Baby Boomers; Adults; Generation X; Millennials
Context: Total; Full service supermarket; Supercenter; Limited assortment; Specialty organic; Warehouse club; Digital; Other
Publication Date: 3/27/2018
Topics: Payment Methods
Geographies: United States
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: 18-24; 25-34; 35-44; 45-54; 55-64; 65+; Total
Publication Date: 3/27/2018
Topics: Artificial Intelligence (AI)
Geographies: United States
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: 18-24; 25-34; 35-44; 45-54; 55-64; 65+; Total
Publication Date: 3/26/2018
Topics: Consumer Attitudes on Marketing
Geographies: United States
Demographics: Seniors; Baby Boomers; Generation X; Millennials
Context: More relevant; Less relevant
Publication Date: 3/26/2018
Topics: Digital Shoppers & Buyers
Geographies: United States
Industries: Toys & Games; Retail
Demographics: Children
Context: Walmart; Toys R Us buyers; Total toy buyers; Amazon; Target; Dollar stores; Costco
Publication Date: 3/26/2018
Topics: Digital Shoppers & Buyers
Geographies: United States
Industries: Toys & Games; Retail
Demographics: Children
Context: Browsed; Purchased; Amazon; Walmart; Target; Dollar stores; Department stores; eBay; Costco; Independent toy shops; Disney Store; Five Below; Kmart; Sams Club; Other
Publication Date: 3/20/2018
Topics: Pay TV
Geographies: United States
Demographics: Teens; Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Gen Z; Millennials; Gen X; Baby boomers; Seniors; Total
Publication Date: 3/20/2018
Topics: TV; Video-on-Demand (VOD); Time Spent with Media
Geographies: United States
Demographics: Teens; Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Gen Z; Millennials; Gen X; Baby boomers; Seniors; Total; Live TV; Digital video
Publication Date: 3/20/2018
Topics: Digital Video; Video-on-Demand (VOD)
Geographies: United States
Demographics: Teens; Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Gen Z; Millennials; Gen X; Baby boomers; Seniors; Total
Publication Date: 3/19/2018
Topics: Mobile Music; Internet Radio
Geographies: United States
Demographics: Teens; Baby Boomers; Adults; Generation X; Millennials
Context: 25-34; 35-44; 45-54; 55-64; Total; Mobile; Used a music streaming service; Listened to a digital radio station service; Listened to or watched a podcast; Desktop laptop; Tablet
Publication Date: 3/19/2018
Topics: Artificial Intelligence (AI)
Geographies: United States
Demographics: Teens; Baby Boomers; Adults; Generation X; Millennials
Context: Currently use; Plan to purchase
in the next months; 25-34; 35-44; 45-54; 55-64; Total
Publication Date: 3/19/2018
Topics: Mobile Music; Internet Radio
Geographies: Canada
Demographics: Teens; Baby Boomers; Adults; Generation X; Millennials
Context: 25-34; 35-44; 45-54; 55-64; Total; Mobile; Used a music streaming service; Listened to or watched a podcast; Listened to a digital radio station service; Desktop laptop; Tablet
Publication Date: 3/19/2018
Topics: Artificial Intelligence (AI)
Geographies: Canada
Demographics: Teens; Baby Boomers; Adults; Generation X; Millennials
Context: Currently use; Plan to purchase
in the next months; 25-34; 35-44; 45-54; 55-64; Total
Publication Date: 3/15/2018
Topics: Digital Shoppers & Buyers; Social Commerce
Geographies: Ireland
Demographics: Seniors; Adults; Millennials
Context: 18-24; 25-34; 35-44; 45-54; 55-64; 65+; Total
Publication Date: 3/14/2018
Topics: Internet Users
Geographies: United States
Demographics: Blacks; Females; Males; Income; Seniors; Hispanics; Baby Boomers; Adults; Generation X; Millennials; Education Level
Context: Gender; Female; Male; Age; 65+; Race ethnicity; Hispanic; White; Income; K; Education level; High school graduate or less; Some college; College graduate or higher; Total
Publication Date: 3/12/2018
Topics: Digital Shoppers & Buyers; Loyalty Programs
Geographies: United States
Demographics: Females; Males; Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Gender; Age; Total; Male; Female; Tend to shop more frequently at stores where I can earn rewards; Schedule my shopping to take advantage of rewards related specials and promotions; Tend to shop at stores where I can earn retailer rewards and rewards that help me save on fuel; Tend to shop only at stores where I can earn rewards; Will switch brands or shop at a different store if I can earn more valuable rewards or save more money; Link my rewards program to my credit card so that all of my eligible purchases automatically earn rewards; Will spend more money or buy more than I originally planned if I can earn more rewards or save more money; Wait for members only promotions that help me earn more rewards or save more money; None of the above; A rewards program does not influence where I shop
Publication Date: 3/12/2018
Topics: Loyalty Programs
Geographies: United States
Demographics: Females; Males; Baby Boomers; Adults; Generation X; Millennials
Context: Gender; Age; Total; Male; Female; Points rewards I can redeem on gasoline fuel; Cash back on a credit card; Points rewards I can redeem with a specific retailer or brand; Instant discounts at the cash register; Rewards that accumulate on a credit card; Coupons from retailers brands; Points rewards I can redeem among several retailers or brands; Members only promotions offers; Rewards points I can redeem at a specific convenience retail store; None of the above
Publication Date: 3/12/2018
Topics: Digital Privacy & Security
Geographies: United States
Demographics: Females; Males; Seniors; Baby Boomers; Generation X; Millennials
Context: Gender; Age; Total; Male; Female; Memorize it; Write it down; Save it through my browser; Save it through a secure third party app eg password manager; Save it on a spreadsheet; Dont try to remember and reset my information every time; Other; Dont know
Publication Date: 3/12/2018
Topics: Digital Privacy & Security
Geographies: United States
Demographics: Females; Males; Seniors; Baby Boomers; Generation X; Millennials
Context: Gender; Free; Male; Paid; Dont use; Dont know; Female; Age; Total
Publication Date: 3/9/2018
Topics: Customer Experience; Digital Shoppers & Buyers
Geographies: United States
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Total; Phone; Live chat; Email; Website inquiry; Social media; Other
Publication Date: 3/9/2018
Topics: Digital Shoppers & Buyers
Geographies: United States
Industries: Retail
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Total
Publication Date: 3/9/2018
Topics: Digital Shoppers & Buyers
Geographies: United States
Industries: Groceries
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Total
Publication Date: 3/9/2018
Topics: Digital Shoppers & Buyers; Ratings & Reviews
Geographies: United States
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Very reliable; Mostly reliable; Somewhat
reliable; Not reliable; Dont use
product reviews; Total
Publication Date: 3/9/2018
Topics: Digital Shoppers & Buyers; Ratings & Reviews
Geographies: United States
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Always; Often; Sometimes; Rarely; Never; Total
Publication Date: 3/9/2018
Topics: Coupons; Digital Shoppers & Buyers
Geographies: United States
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Very important; Important; Somewhat
important; Not very
important; Not at all
important; Total
Publication Date: 3/9/2018
Topics: Digital Shoppers & Buyers
Geographies: United States
Industries: Consumer Electronics; Prescription & OTC Drugs; Personal Care & Beauty; Retail; Apparel & Accessories; Consumer Products (CPG); Food & Beverage
Demographics: Adults
Context: Food beverage; In store; Digitally; Dont buy; Household cleaning supplies; Household paper plastic products; Personal care hygiene products; Home lawn garden goods; Home furniture furnishings accessories; Tableware kitchenware cookware glassware; Medicine vitamins minerals supplements; Clothing footwear personal accessories; Cosmetics fragrances; Consumer electronics; Tobacco products smoking accessories
Publication Date: 3/9/2018
Topics: Digital Shoppers & Buyers; Shipping & Delivery
Geographies: United States
Demographics: Seniors; Baby Boomers; Adults; Generation X; Millennials
Context: Total; Deliver to home; Buy online pick up in store; Ship to store; Deliver to work; Curbside pickup; Deliver to locker; Other