Report
| MAY 20, 2022
The pandemic, along with shifts in consumer health behavior, have heightened the need for medical payments innovation. With unpaid US medical debt approaching $200 billion, healthcare providers must take a patient-centered approach to enhancing their payment infrastructures.
Article
| MAY 20, 2022
Research shows that consumers engage with 95% of SMS marketing messages within three minutes of receipt, illustrating the potential of this fast-growing and effective marketing channel.
Article
| MAY 20, 2022
Article
| MAY 20, 2022
GoParrot helps restaurants set up and manage online ordering and payments and can strengthen the Square for Restaurants suite.
Article
| MAY 20, 2022
Article
| MAY 20, 2022
Close to 8 in 10 branding professionals plan on allocating upfront spending to Hulu, per a survey from iSpot.tv. Peacock and YouTube TV are also major upfront spend magnets with 52% and 49% of branding professionals dishing ad dollars to those platforms, respectively.
Article
| MAY 20, 2022
Insider Intelligence spoke with Liyia Wu, founder and CEO of ShopShops, about why livestream shopping will take off in the US.
Article
| MAY 20, 2022
US consumers can’t get enough of luxury retail: While Walmart and Target struggle, LVMH and Burberry benefit as affluent customers ramp up their spending.
Audio
| MAY 20, 2022
On today's episode, we discuss whether connected TV (CTV) ads are living up to the hype, what to make of the Twitter deal being put on hold, what Facebook's retirement plan may be, where Big Tech goes from here, the impact of Klarna's new "Virtual Shopping" service, an unpopular opinion about market cap, some stats about American travelers, and more. Tune in to the discussion with our director of forecasting Oscar Orozco and analysts Paul Verna and Blake Droesch.
Article
| MAY 20, 2022
Consumers are trading down to private label brands: That presents an opportunity for retailers such as BJ’s Wholesale Club to use their own brands to demonstrate value and build loyalty.
Article
| MAY 20, 2022
After two years of booming business for tech and media, the industries are now facing a wave of cost-cutting measures like layoffs and shutdowns that signal a focus on profitability but could harm companies’ reputation with prospective employees in an already-tight labor market.
Article
| MAY 20, 2022
Honda’s Prologue SUV ushers in its EV transition: The second-largest Japanese carmaker is leaning on American technology to jumpstart its wider electrification efforts with a SUV it designed in VR.
Report
| MAY 19, 2022
Subscription models are driving customer loyalty in online sales of groceries and other essential goods, but fatigue among consumers threatens long-term growth.
Article
| MAY 19, 2022
Mineral moon pies: Humans haven’t set foot on the moon in half a century, but plans are accelerating to return, this time for resource extraction. Geopolitical conflict could be a barrier.
Article
| MAY 19, 2022
Netflix’s spending changes are affecting its brand: Fallout from layoffs and difficulty producing hits are forcing the streamer to reexamine its image.
Article
| MAY 19, 2022
As brands strategize on how best to engage consumers, Mint Mobile is looking to leverage event programming such as live news and sports. In this Q&A, Mint Mobile's Aron North, CMO, discusses the importance of experimentation, and why the brand allocates 10% of its budget for exactly that.
Article
| MAY 19, 2022
TikTok kills two birds with one stone: The platform needs to court advertisers and become the most creator-friendly social platform. Its new initiative could do both.
Audio
| MAY 19, 2022
On today's episode, we discuss how a Netflix tier with ads could affect the company, its users, and advertisers, what price point it may come in at, how many users will switch over, and what advertisers should make of this potential inventory. "In Other News," we talk about how much overlay ads move the needle and Peacock's new In-Scene Ads. Tune in to the discussion with our analysts Paul Verna and Ross Benes.
Article
| MAY 19, 2022
Enabling Crypto.com Pay lets customers pay merchants with over 20 cryptos.
Article
| MAY 19, 2022
Article
| MAY 19, 2022
Content edits aren’t off limits for brand safety: Disney+ has removed several controversial scenes and lines from content as it ramps up its ad launch.
Article
| MAY 19, 2022
The average number of smartphone apps used in the US will decrease over the next few years, following a pandemic-driven bump in 2020 that did not change the overall trend. This year, users will access an average of 20.4 apps each month, a figure that will drop to 19.7 in 2026.
Article
| MAY 19, 2022
More than half of consumers in the UK would switch their bank if it was caught laundering cash, new research shows.
Article
| MAY 19, 2022
ByteDance properties Douyin and TikTok have been making waves inside and outside China for several years. Their combined spectacular growth will result in ad revenues of more than $30 billion for their parent company in 2022, leaving ByteDance in fifth place among ad publishers worldwide.
Article
| MAY 19, 2022
Southeast Asia emerges as a mobile-first consumer economy: Online food delivery, grocery sales, and digital payments to benefit as internet accessibility expands in the region.