The neobank’s addition of several new features to its paid accounts could help it attract and retain premium customers.

This fall, US consumers will be able to use Afterpay’s app to shop at popular retailers even if those stores don’t have a partnership with the BNPL provider, helping it capitalize on a lucrative market and fostering increased customer engagement.

On today's episode, we discuss Apple's upcoming iOS 15 privacy measures, what we make of Spotify's new Clubhouse competitor Greenroom, whether new social network IRL can take on Facebook groups, if we can expect a new data privacy agency, how much people are getting out, American's favorite time of the year, and more. Tune in to the discussion with eMarketer senior analysts Audrey Schomer and Sara M. Watson and analyst at Insider Intelligence Blake Droesch.

TK

Advertisers are increasing their upfront commitments, particularly for connected TV.

Adobe Analytics estimates that total US ecommerce sales on Prime Day surpassed $11 billion, and Amazon said that its global customers bought more than 250 million items during the coveted two-day shopping event.

The medium screen: New data on ad impressions shows that more YouTube viewing is happening on TVs, suggesting the platform will soon become an increasingly popular place to reallocate TV ad dollars.

The planned acquisition of Provide—which caters to healthcare providers with loans and savings products—gives the US regional bank access to a large market and a professional niche.

On today's episode, we discuss mobile devices' role in online grocery, how consumers' physical and digital shopping worlds are colliding, and the next major challenge for grocers. We then talk about marketers' social strategies, why Facebook is risking scrutiny to launch an Instagram for kids, and what to make of Reels getting ads. Tune in to the discussion with vice president of marketing Camilo Reina Ramirez and marketing director Lina Toledo of Grupo Éxito and eMarketer senior analysts at Insider Intelligence Matteo Ceurvels and Jasmine Enberg.

Health passports could leave travelers homesick

Ecommerce sales at Walmart, including Sam's Club, will reach $67.39 billion in 2021, per our forecast.

Viva Republica’s $7.4 billion valuation springs from substantial user acquisition opportunities and a potentially lucrative exit—and uplifts the country’s whole fintech ecosystem.

Pear Therapeutics announced it’s going public via a $1.6B SPAC merger—while we think it could trigger a string of digital therapeutics M&As, CMS reimbursement will be the key to wide-scale expansion.

Digital advertisers know that media quality isn't a given with fraud and other nonviewable impressions plaguing the market for years. Tony Marlow, CMO at measurement firm Integral Ad Science, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss the company's latest media quality benchmarks, what the industry's top priorities are for the year, and how viewable video is across devices.

Crypto FOMO is real

Target’s recent ecommerce growth is nothing short of extraordinary. This year, its US ecommerce sales will reach $18.64 billion—almost as much as all its US ecommerce sales from 2016 to 2019 combined.

Are virtual clinical trials just as good as in-person? HumanFirst and Duke’s Clinical Research Institute are studying how clinical trials can best use remote monitoring tech—which starts to answer the big question of whether digital health tracking data is reliable enough to inform big healthcare decisions.

India cracks down on ecommerce giants: The country proposed regulations that would ban ecommerce sites from hosting flash sales or listing affiliated entities as sellers on their platforms, which could spell trouble for players like Amazon and Walmart’s Flipkart.

The insurtech has added homeowners insurance alongside its existing renters coverage—combined with its flexible, affordable approach to policies, this could accelerate growth.

On today's episode, we discuss what the pandemic did to the time we spend on our smartphones, which mobile activities people do more of, and what app category has emerged as a dark horse. We then talk about how a product's first review can impact the rest, how retailers can get returns under control, and whether it's better to be more, or less, like Amazon. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Yory Wurmser.

Today, account opening is surging back after a slump during the coronavirus pandemic, and digital account opening (DAO) activity in particular is poised to benefit. However, banks will face stiff competition from neobanks and big tech companies that are raising the bar for digital account opening and count millions of customers among their existing client bases.