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    Audio
     | 
    DEC 4, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch, vice president of content studio Paul Verna, and senior analyst at Insider Intelligence Sara M. Watson discuss how social media might (actually) be regulated, social commerce, the ceiling for Disney+, Snapchat rolling out TikTok competitor "Spotlight," Spotify testing Snapchat-like Stories, Facebook paying UK publishers for news in 2021, why you should never trust a raven, and more.

    Article
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    DEC 4, 2020

    While email may not be changing as rapidly as some other digital disciplines, it evolves nevertheless. Gone are the days when a best-in-class marketer could rely on batch-and-blast techniques, where 100% of a brand’s email distribution list received emails that were 100% identical. Opportunities abound particularly in the realms of personalization and testing.

    Video
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    DEC 3, 2020

    Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur, talks with Rimma Kats, executive editor at eMarketer, about how the company shifted their strategy without the impact of bad data.

    Article
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    DEC 3, 2020

    US adults share a variety of personal finance concerns amid the pandemic-induced recession.

    Audio
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    DEC 3, 2020

    Business Insider Intelligence research analyst Daniel Keyes and eMarketer principal analyst at Insider Intelligence Andrew Lipsman discuss what shopping will look like next year: How quickly shoppers will return to stores, which brick-and-mortar stores will be left, and what the most popular payment methods will be. They then talk about consumers losing patience with Peloton, what shoppers want from returns experiences, and Facebook's new live in-app shopping feature.

    Article
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    DEC 3, 2020

    Amazon’s ad revenues along with its retail sales have increased as consumers continue to shift to ecommerce at elevated rates.

    Article
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    DEC 3, 2020

    Singles' Day, which took place last month, registered another record-breaking year. Annual sales growth on leading ecommerce platforms Alibaba and JD.com rose 85.6% and 32.8%, to RMB 498.2 billion ($72.1 billion) and RMB 271.5 billion ($ 39.3 billion) respectively.

    Article
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    DEC 2, 2020

    Though US law requires most public and private companies to make their websites and digital experiences accessible to people with disabilities, many are still missing the mark. But as the pandemic forces more people to work, study, shop, and conduct business online, it is empowering the disability community. Brands are turning to new technology and inclusive design to boost accessibility and extend their outreach.

    Article
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    DEC 2, 2020

    Consumers are always on the hunt for a great deal, and that’s even more true because of the pandemic—especially if it yields a serious recession. Knowing that value is top-of-mind for many, General Mills recently launched a national rebates program that lets shoppers receive cash back to their PayPal account by submitting an itemized receipt via the Coupons.com app.

    Audio
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    DEC 2, 2020

    The Coalition for Innovative Media Measurement (CIMM) has been investigating how TV viewership is measured. CIMM CEO and managing director Jane Clarke joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss what the company has learned about using both set-top box and ACR-based measurement, why different attribution providers might show marketers different results, and how close marketers are to speaking the same language about traditional TV and digital video advertising.

    Video
     | 
    DEC 2, 2020

    In this Meet the Analyst Webinar, eMarketer’s senior analyst Ross Benes, and forecasting analyst Eric Haggstrom will present our latest CTV ad spending forecast for the US and discuss the challenges advertisers face with this medium.

    Video
     | 
    DEC 2, 2020

    eMarketer is pleased to moderate a Tech-Talk Webinar featuring Integrate's Sara Bochino, senior director of customer success, and Toni Schmelzle, senior marketing manager, team lead, US SMB acquisition at SAP Concur. They will share insight into their data story, including how SAP Concur partnered with Integrate to create a marketing strategy that drives value through relevant and reliable data.

    Video
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    DEC 2, 2020

    eMarketer is pleased to moderate a Tech-Talk Webinar featuring Scott Weller, co-founder and chief technology officer, SessionM, a Mastercard Company. He will share how experts expect the loyalty landscape to continue to evolve in the year ahead and the new approaches brands are using to drive success in 2021.

    Article
     | 
    DEC 2, 2020

    In this eMarketer Quiz, you’ll test your knowledge of the event marketing space. As a reward, you will receive a complimentary eMarketer Roundup “Event Marketing Trends,” a collection of data, insights, and perspectives from your industry peers.

    Video
     | 
    DEC 2, 2020

    eMarketer is pleased to moderate a Tech-Talk Webinar featuring Merkle’s Brett McTammany, vice president of marketing technology, delivery lead insurance, Amazon Web Services’ Kevin Wall, solutions architect, and AAA Life Insurance’s Jennifer Hart, vice president of direct marketing, and Rafael Mejia, director of analytics and data management. They will share AAA Life’s data modernization story and the business case for adopting a cloud-first data marketing platform.

    Article
     | 
    DEC 1, 2020

    On July 1, 2020, many advertisers pulled their spending from Facebook and Instagram, and in some cases Twitter, to show solidarity with the racial justice movement and for other reasons. While it got a lot of media attention, the ad boycott did not negatively affect the social properties’ ad revenues.

    Audio
     | 
    DEC 1, 2020

    Business Insider Intelligence senior research analyst Audrey Schomer, eMarketer senior analyst Ross Benes, forecasting analyst Eric Haggstrom, and vice president of content studio at Insider Intelligence Paul Verna discuss TV: How are sports audiences changing, and how does that affect pay TV? They then talk about T-Mobile's new skinny TV bundle, Roku's Q3 earnings, and live TV streaming prices.

    Report
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    NOV 30, 2020

    Advances in AI and predictive analytics are using consumer scores to automate business decisions to predict things like risk and fraud. But concerns over fairness mean companies need to make scores transparent to consumers.

    Article
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    NOV 30, 2020

    Telemedicine users in the US will reach 41.67 million in 2020, representing a growth of 98.8% from a year prior, according to our latest estimates.

    Audio
     | 
    NOV 30, 2020

    eMarketer principal analysts at Insider Intelligence Jeremy Goldman and Nicole Perrin discuss how the pandemic changed email, what consumers want from it, and how to build a best-in-class campaign. They then talk about Nielsen's new ID graph, measuring digital video ads, and how out-of-home advertising is doing.

    Article
     | 
    NOV 30, 2020

    One thing marketers are thankful for in 2020 is that it’s almost over. Marketers did not have much of a chance to proactively take a thorough look at their email marketing programs to see what’s working and what isn’t—a critical miss, considering many marketers cite it as the channel offering the best ROI.

    Article
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    NOV 29, 2020

    A majority share of consumers are now taking to marketplaces first when shopping online. According an August 2020 survey from ecommerce ad agency ChannelAdvisor conducted by Dynata, 53% of US adults said they began product searches at Amazon when planning to make a digital purchase.

    Audio
     | 
    NOV 25, 2020

    In our Thanksgiving episode, eMarketer principal analysts Mark Dolliver and Nicole Perrin, junior analyst Blake Droesch, and vice president of content studio at Insider Intelligence Paul Verna play our annual Thanksgiving game "Thankful/Not Thankful," determine how well Behind the Numbers listeners know us, and find out how people used to answer the telephone before they said "hello."

    Article
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    NOV 25, 2020

    In the midst of social upheaval in the US, many marketers are striving to be more inclusive, especially as they relate to people who have been historically underrepresented, excluded, and stereotypically portrayed. By embracing and reflecting real-world diversity, they can build greater brand affinity and deeper customer relationships while working to effect positive change.