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    Audio
     | 
    JUN 5, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and principal analyst Andrew Lipsman at Insider Intelligence discuss what reopening retail will look like, what people feel when they multitask, a TikTok competitor that pays you to watch videos, good deeds during the coronavirus, the most popular payment methods, Queen Elizabeth's first job and more.

    Report
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    JUN 4, 2020

    The coronavirus pandemic is changing how people interact, and mobile devices have served as a social and entertainment lifeline as Americans stay at home and practice social distancing measures. This report looks at how US adults are using those devices.

    Audio
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    JUN 4, 2020

    eMarketer principal analysts Mark Dolliver, Nicole Perrin and Debra Aho Williamson at Insider Intelligence discuss what a new executive order could mean for user-generated content. They then talk about why The Wall Street Journal is doing well, publisher expectations for Q2 and Facebook's latest TikTok-like music making app Collab.

    Article
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    JUN 4, 2020

    Smart-home devices are on the verge of mainstream adoption, and with that comes the opportunity for marketers to gain deeper insights about their audiences though user data. In our “Smart Homes 2020” report, we looked at how marketers use smart-home technology to integrate brands with the internet of things (IoT) universe and how consumers may react to hyperpersonalized advertising inside the home.

    Article
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    JUN 4, 2020

    The number of social buyers in the UK will rise to 10.0 million in 2020, a 13.3% increase from 2019, according to eMarketer estimates.

    Article
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    JUN 4, 2020

    The coronavirus pandemic has significantly affected publishers’ short-term ad revenues. A March 2020 survey from the Interactive Advertising Bureau (IAB) found the majority of US news publishers have dealt with pauses, adjustments and cancellations of campaigns, while the same has been true to a lesser degree for non-news publishers in the US.

    Audio
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    JUN 3, 2020

    Bob Liodice, president and CEO of the Association of National Advertisers, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey in a conversation about how the pandemic is affecting the ANA: How has it pivoted? How does the business fallout from the pandemic compare with previous economic downturns? What is the ANA's outlook for ad spending in 2020 and 2021?

    Video
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    JUN 3, 2020

    Attend our webinar, exclusive for eMarketer PRO clients, on how the coronavirus continues shaking up businesses and consumer trends

    Video
     | 
    JUN 3, 2020

    eMarketer is pleased to moderate a Tech-Talk Webinar featuring Subaru of America’s Shera Polzer, manager of information technology, CRM, and Rufus Frazer, senior data scientist, along with Merkle's Kurt Gottzandt, architect for campaign management platforms. They will share Subaru’s journey toward data-driven marketing.

    Report
     | 
    JUN 2, 2020

    Well into the pandemic, consumers still say they are spending more time with social media. Activities like live streaming, video chatting and gaming are drawing some of them in.

    Audio
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    JUN 2, 2020

    eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and vice president of content studio Paul Verna at Insider Intelligence discuss the launch of HBO Max. How is it different from HBO's other products, can its content compete and do Americans want it? They then talk about Disney+ reaching 55 million subscribers, programmatic OTT being set to surge and a new merged entity called NBCUniversal Television and Streaming.

    Article
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    JUN 2, 2020

    As social distancing practices continue in the US, consumers are increasingly using their credit cards for restaurants and groceries. In Bankrate polling conducted by YouGov, 51% of respondents said they used a credit card for restaurant takeout in April, vs. 30% who said the same in December 2019.

    Article
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    JUN 2, 2020

    Connectivity has become a major focus in the automotive industry. The ability to integrate vehicles with the internet-of-things (IoT) universe brings opportunities for enhanced services and personalization, but marketing executives like VMLY&R’s Aleks Niestroj think that there’s still progress to be made before cars go from “connected” to “smart.”

    Article
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    JUN 2, 2020

    The effects of the coronavirus pandemic are turbocharging digital transformation in China's retail sector—and the country is already leading the world in terms of retail ecommerce sales and penetration.

    Audio
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    JUN 1, 2020

    eMarketer research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu at Insider Intelligence discuss what happened when Amazon eased up for a few months and what will happen when it hits the gas. They then talk about some new Google features, Amazon looking to buy a driverless car company and some maybe permanent grocery store foot traffic trends.

    Video
     | 
    JUN 1, 2020

    Penry Price, vice president of marketing solutions at LinkedIn, speaks with eMarketer vice president of business development Marissa Coslov about LinkedIn’s response to the coronavirus pandemic, including ramped-up support for customers who are pivoting their marketing campaigns.

    Article
     | 
    JUN 1, 2020

    Clothing and apparel retailers will see steep declines in 2020 as spending on discretionary items comes to a near halt amid the ongoing pandemic. We forecast a drop of nearly 22% in 2020 for total sales of apparel and accessories, which equates to a year-over-year loss of over $100 billion.

    Article
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    JUN 1, 2020

    In a competitive landscape, retailers are looking beyond their core business for profits—and digital advertising offers a potential path to growth. Following in the footsteps of Amazon’s fast-growing ad business, retailers like Walmart, Target, eBay and Kroger are getting into the game by monetizing online traffic and exploring ways to use their first-party data for targeted offsite advertising. This eMarketer analyst report looks at the emerging space of digital retail media and key players in the market.

    Article
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    JUN 1, 2020

    Putting a freeze on hiring is the top action finance executives worldwide are taking to reduce costs amid the pandemic, according to May 2020 data from Gartner.

    Article
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    JUN 1, 2020

    China’s online population continues to grow at a healthy clip, despite the rate of expansion naturally slowing due to the now-enormous base effect. We estimate that 914.1 million people in China will be internet users in 2020, which represents 65.6% of the population. This figure should cross 975 million by 2022, even as growth rates decline from 4.5% this year to 3.1% two years from now.

    Article
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    MAY 31, 2020

    TechStyle Fashion Group, a global fashion retailer that operates membership-based direct-to-consumer (D2C) brands—including ShoeDazzle, JustFab, Kate Hudson’s Fabletics and Rihanna’s Savage X Fenty—has become one of the fast-growing retailers with more than 5.5 million active members worldwide since it launched a decade ago.

    Audio
     | 
    MAY 29, 2020

    eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and forecasting analyst Peter Vahle at Insider Intelligence discuss Joe Rogan moving exclusively to Spotify, sports trickling back, Twitter letting users limit who replies to them, TikTok AR ads, a grandmother who violated GDPR, an entire indoor town and more.

    Article
     | 
    MAY 29, 2020

    Roku was the top connected TV (CTV) platform in the US last year with 84.7 million users, according to our estimates. This year, that figure will grow 12.5% to 95.2 million.

    Article
     | 
    MAY 29, 2020

    Sports are on hold in the US due to the coronavirus pandemic, but digital live sports viewership will still rise more than 14% this year thanks to continued organic growth and accelerated cord-cutting.