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As a new bottled water brand on an already crowded shelf, education is essential for creating brand trust. Watch Industry Voices: Spotlight on CPG with Nirvana Water Sciences’ marketing director Alex Matos to hear how the brand’s marketing hinges on teaching the benefits of its infused spring water to prospective consumers.

Thanksgiving store closures return thanks to shifting consumer habits: Increasing online shopping and earlier deal-seeking, plus criticism over opening on Thanksgiving Day, could lead many retailers to forgo the trend for good—Target has already committed to doing so.

The BNPL giant will also bring the Klarna Card stateside—both payment features are already available in Europe.

Eschewing a primary provider deal in favor of keeping both public and private clouds reduces risk to service quality. But this pricey approach only works for big financial institutions.

In this episode of Brand Anatomy, where we get exclusive looks inside leading brands, eMarketer Briefing director Jeremy Goldman sits down with Brian Berger, founder and CEO of Mack Weldon, to discuss how his brand embraced an omnichannel strategy to improve the customer experience—and do better in the process. We also cover how Mack Weldon has tackled the supply chain issues currently facing many brands.

Insider Intelligence spoke with Andy Hunter, founder of Bookshop.org, an ecommerce platform that helps local bookshops sell books.

Find out what’s ahead for digital ad convergence and how the current ecosystem’s challenges are driving change from industry expert Jeff Greenfield, senior vice president, buy side at WideOrbit.

While it’s meeting consumer demand for holistic coverage, it falls short on scalability. The debt and equity raise will help it expand.

Last year, there was a huge shakeout in the UK’s retail landscape. Long-established names disappeared, hobbled by pandemic pressures, while a swath of digital-first players gained new customers.

Every national market in the world will finish this year with more ad spending than in 2020. In most categories, worldwide growth records will be shattered. But 2021 was a very unusual year, following a very unusual 2020.

Noticing gaps in accessibility, SmileDirectClub went to market to offer affordable, wide scale orthodontic care in the US before going global. Watch Industry Voices: Spotlight on D2C with SmileDirectClub CMO John Sheldon to hear how the brand’s goals were achieved by focusing on customer relationship management and a retention strategy rooted in telehealth.

Nielsen makes big changes to how it measures TV audiences: Following loss of accreditation, the company’s revamp aims to make it simpler for advertisers to compare linear and digital performance.

On today's episode, we discuss whether ride-sharing and delivery services can survive, the "choosing to live with less" movement, buying with purpose, whether Disney+ subscribers will overtake Netflix, Facebook's (Meta's) new glove, the "great big Thanksgiving quiz," what doesn't exist in California, and more. Tune in to the discussion with eMarketer senior forecasting analyst Peter Vahle, analyst Blake Droesch, and principal analyst at Insider Intelligence Paul Verna.

More US adults plan to make digital purchases on Black Friday than on Cyber Monday, at 38.6% and 35.5%, respectively.

We unpack how companies like it are growing fast, along with the musculoskeletal care market, making them good targets for telehealth firms.

With holiday sales expected to hit $1.092 trillion, convenient payments tech will be critical for maximizing sales.

Internet users worldwide plan on shopping both in-store and online this season.

Lydia added trading, but its suite of services still pales in comparison to competitors included within Insider Intelligence’s list of super apps.

Customer-friendly services—like switching current accounts and data sharing through open banking—helped almost one in three UK consumers form new banking relationships.