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eMarketer’s Retail 2017 TrendPack gives you everything you need to leverage the latest data and analysis for retail ecommerce.
Stay current on what’s heating up in retail ecommerce and which trends may be cooling off.
Get incredible insight into consumer behavior, spending habits and preferences.
Quickly find—and put to use—the research and data on retail you seek.
In addition to revealing the latest findings from multiple research sources, our reports offer expert opinions, projections, key takeaways and case studies providing go-to insights for determining strategies and initiatives.
The TrendPack includes PDF reports and related PPT decks, plus an XLS file for Worldwide Retail and Ecommerce Sales. An added bonus of this TrendPack is that we include high-resolution JPG images of all the charts from the reports.
Thanks to rising comfort levels with virtual assistants and chatbots, as well as advances in technology, voice commands and messaging apps are presenting new sales platforms. This report examines consumer usage of chatbots and virtual assistants, as well as why and how retailers and brands are using both technologies along the path to purchase.
Key stat: eMarketer forecasts that the market for voice-enabled digital assistants in the US will be driven by millennials. In 2017, 29.9 million of that younger age group will use virtual assistants at least once a month, compared with 15.6 million Gen Xers and 9.7 million baby boomers.
Ecommerce is increasingly conducted using images, videos and augmented reality. This trend partly results from changing consumer behavior on mobile—where users prefer visual communication and visual media platforms—and improvements in computer vision driven by artificial intelligence. This report looks at consumers’ increasing use of visual communication and media, advances in computer vision technology and the growing number of ways marketers can apply these technologies to sell products.
Key stat: Around three-quarters of US internet users regularly or always search for visual content prior to making a purchase; only 3% never do.
Most retailers have embarked on some form of personalization strategy. As they seek to expand beyond entry-level tactics, they often run into structural obstacles that keep data and teams in silos. Getting past these barriers will allow for full personalization of the customer experience. This report looks at the current state of personalization in retail, including its effectiveness, challenges and most common uses.
Key stat: Personalization is widespread, but techniques remain relatively basic. Roughly 90% of senior marketers worldwide are implementing personalization strategies, but only 6% rate their strategy as advanced.
Retail ecommerce sales worldwide will continue to post solid gains in 2017, rising 23.2% to $2.290 trillion. This year, for the first time, ecommerce sales will account for one-tenth of total retail sales worldwide. This report includes eMarketer’s latest forecast for retail sales and retail ecommerce and mcommerce sales worldwide, as well as estimates for digital shoppers and buyers. The projections run through 2021 and include breakouts by region and country. eMarketer’s data on worldwide retail and ecommerce can be found in this report’s accompanying spreadsheet.
Key stat: Worldwide retail ecommerce sales will reach $2.290 trillion in 2017, making up 10.1% of total retail sales. This share will surpass 16% by 2021, when sales will hit $4.479 trillion.
This StatPack provides a visual overview of omnichannel retailing trends. The various metrics covered include the following:
This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US retail industry. The report covers:
Do you need quality visuals for your next deck? Make your point clear with our high-resolution JPG charts. Your slides will look great on paper or on the big screen in a live presentation. Some popular charts include:
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Yes, but you save a ton when buying a TrendPack. For example, the reports in the TrendPack would cost $7,970 if purchased separately, and PowerPoints, Excel files and high-resolution images are not included when you purchase individual reports. But if you want individual PDFs, click here.
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This sample pack includes information from several reports. It contains samples of all the formats (PDF, PPT, XLS and JPG) included in the eMarketer's Retail 2017 TrendPack.
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