Referral Share, by Social Network
Social Media Marketing Performance Benchmarks, New Zealand
Geography:
by Social Network
Referral Share
Geography:
New Zealand
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Social Referral Share, by Social Network, New Zealand

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Facebook
57.3%
58.3%
58.5%
50.9%
45.5%
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Twitter
9.0%
8.2%
9.4%
16.9%
20.4%
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Instagram
2.4%
2.4%
2.2%
11.5%
16.7%
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Pinterest
23.8%
23.9%
24.1%
15.5%
13.0%
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YouTube
2.5%
3.1%
2.6%
2.6%
2.3%
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Tumblr
2.3%
2.4%
2.2%
1.5%
1.1%
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Reddit
2.1%
1.1%
0.5%
0.7%
0.7%
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Other
0.8%
0.7%
0.6%
0.4%
0.3%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.