Referral Share, by Social Network
Social Media Marketing Performance Benchmarks, Colombia
Geography:
by Social Network
Referral Share
Geography:
Colombia
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Social Referral Share, by Social Network, Colombia

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Facebook
46.4%
71.9%
77.2%
59.2%
52.7%
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Instagram
6.8%
4.0%
4.3%
13.7%
16.7%
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Pinterest
24.1%
13.0%
11.0%
12.9%
13.1%
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Twitter
8.1%
2.7%
2.2%
8.7%
11.8%
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YouTube
13.7%
8.1%
5.0%
5.3%
5.4%
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Other
0.9%
0.3%
0.2%
0.2%
0.2%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.

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