Referral Share, by Social Network
Social Media Marketing Performance Benchmarks, Nigeria
Geography:
by Social Network
Referral Share
Geography:
Nigeria
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Social Referral Share, by Social Network, Nigeria

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Facebook
78.1%
77.8%
69.1%
55.9%
49.5%
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Twitter
9.2%
10.2%
14.3%
21.3%
26.0%
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Pinterest
8.3%
8.3%
11.3%
10.8%
11.5%
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Instagram
2.3%
1.7%
2.9%
9.5%
10.9%
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YouTube
1.5%
1.5%
1.8%
2.0%
1.7%
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Other
0.6%
0.5%
0.6%
0.6%
0.4%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.