Search Referral Share, by Search Engine
Search Marketing Performance Benchmarks, South Korea
Share, by Search Engine
Search Referrals
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Search Referral Share, by Search Engine, South Korea

% of total
TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Google
84.0%
77.4%
78.1%
81.0%
74.1%
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Naver
11.1%
17.3%
16.5%
13.3%
20.1%
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Bing
1.1%
1.4%
1.5%
1.6%
2.1%
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Yahoo!
1.8%
1.8%
1.9%
2.2%
1.8%
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Daum
1.2%
1.3%
1.0%
1.0%
1.1%
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Baidu
0.4%
0.4%
0.5%
0.4%
0.3%
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Other
0.3%
0.4%
0.5%
0.5%
0.5%
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Source: StatCounter

Note: includes console, mobile phone, desktop and tablet

Methodology: Data is from the monthly StatCounter reports titled "Global Stats." Figures are calculated on the basis of more than 15 billion hits per month globally from 2+ million member sites. Aside from removing bot activity and making a small adjustment to browser stats for pre-rendering in Google Chrome, the data is published as it's recorded - no artificial weightings are used. StatCounter is a web analytics service.