Overall Performance Metrics
Email Marketing Performance Benchmarks, Latin America
Geography:
Overall
Performance Metrics
Deliverability Metrics
by Country
Click Rates
Click-to-Open Rates
Open Rates
Unsubscribe Rates
Geography:
Latin America
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Email Marketing Performance Metrics, South America

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
Open rate
25.02%
25.46%
26.59%
24.88%
23.06%
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Click-to-open rate
13.85%
14.28%
14.83%
14.06%
14.12%
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Click rate
3.46%
3.64%
3.94%
3.50%
3.26%
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Unsubscribe rate
0.17%
0.17%
0.17%
0.15%
0.15%
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.

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