Overall Performance Metrics
Email Marketing Performance Benchmarks, Indonesia
Geography:
Overall
Performance Metrics
Geography:
Indonesia
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Email Marketing Performance Metrics, Indonesia

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
Open rate
26.10%
25.66%
23.41%
23.90%
23.07%
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Click-to-open rate
9.61%
13.99%
14.66%
9.99%
9.41%
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Click rate
2.51%
3.59%
3.43%
2.39%
2.17%
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Unsubscribe rate
0.10%
0.14%
0.11%
0.10%
0.10%
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.