Video Ad Performance Benchmarks, Worldwide
Geography:
by Device
Overall Ad Performance Metrics
Impression Share
by Device & Country
Brand Risk
Viewability Rate
by Format
% of Ad Viewed
Completion Rates
Engagement Rate
by Device & Format
% of Ad Viewed
Clickthrough Rates (CTR)
Completion Rate
Engagement Rate
by Device & Ad Length
Impression Share
by Purchase Method
Desktop Performance Metrics
Geography:
Worldwide

Share of Time Spent with Video, by Device & Video Length, Worldwide

Timeframe