Overall Performance Metrics
Email Marketing Performance Benchmarks, Brazil
Geography:
Overall
Performance Metrics
Deliverability Metrics
Geography:
Brazil
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Email Marketing Performance Metrics, Brazil

TimeframeQ2 2017Q4 2017Q2 2018
Open rate
26.9%
27.0%
30.0%
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Click-to-open rate
15.9%
15.6%
15.2%
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Click rate
4.3%
4.2%
4.6%
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Unsubscribe rate
0.2%
0.2%
0.2%
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary; Q2 data is for March-May; Q4 data is for Oct-Dec

Methodology: Data is from the July 2018 GetResponse report titled "Email Marketing Benchmarks." The report analyzed over 2 billion emails sent by GetResponse customers from April to June 2018, in 126 countries across 19 industries. GetResponse is an email marketing service.