Overall Performance Metrics
Email Marketing Performance Benchmarks, Brazil
Geography:
Overall
Performance Metrics
Deliverability Metrics
Geography:
Brazil
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Email Marketing Performance Metrics, Brazil

TimeframeH1 2017H2 2017H1 2018H2 2018H1 2019
Open rate
26.86%
26.97%
29.18%
27.51%
23.60%
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Click-to-open rate
15.90%
15.58%
16.09%
16.24%
15.95%
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Click rate
4.27%
4.20%
4.70%
4.47%
3.77%
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Unsubscribe rate
0.16%
0.19%
0.20%
0.18%
0.17%
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Source: GetResponse

Note: represents activity on the GetResponse platform, broader industry metrics may vary

Methodology: Data is from the semi-annual GetResponse reports titled "Email Marketing Benchmarks." The report analyzes billions of emails sent by GetResponse customers in 126 countries across 19 industries. GetResponse is an email marketing service.