Overall Performance Metrics
Retail Ecommerce Performance Benchmarks, France
Geography:
Overall
Performance Metrics
by Device
Order Growth
Order Share
Social Traffic Share
Traffic Growth
Traffic Share
Geography:
France
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Retail Ecommerce Performance Metrics, France

TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Sales growth
14.0%
27.0%
10.0%
13.0%
24.0%
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Order growth
8.0%
15.0%
13.0%
15.0%
24.0%
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Traffic growth
18.0%
13.0%
15.0%
16.0%
13.0%
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Average order value (€)
$124.60
$151.44
$107.36
$112.93
$127.59
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Average spend per visit (€)
$2.09
$2.37
$1.74
$1.95
$2.47
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Average discount rate
17.0%
15.0%
17.0%
15.0%
14.0%
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Social traffic share
5.0%
5.0%
5.0%
5.0%
5.0%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the April 2020 Salesforce Commerce Cloud report titled Q1 2020 Shopping Index. Behavioral data from more than 1 billion shoppers (1.9 billion visits) worldwide interacting with 1,047 sites across 34 countries were analyzed during Q1 2018-Q1 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.