Overall Performance Metrics
Retail Ecommerce Performance Benchmarks, UK
Geography:
Overall
Performance Metrics
Metrics, by Device
Add-to-Cart Rates
Average Order Values
Average Page Views
Conversion Rates
Growth, by Device
Order Growth
Traffic Growth
Share, by Device
Order Share
Traffic Share
Social Traffic Share
Geography:
UK
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Retail Ecommerce Performance Metrics, UK

TimeframeQ1 2019Q2 2019Q3 2019Q4 2019Q1 2020
Sales growth
2.0%
16.0%
22.0%
10.0%
17.0%
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Order growth
6.0%
16.0%
27.0%
12.0%
16.0%
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Traffic growth
-2.0%
3.0%
18.0%
13.0%
15.0%
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Average order value (£)
$61.08
$60.35
$58.02
$64.36
$62.34
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Average spend per visit (£)
$1.87
$2.12
$1.96
$2.25
$1.93
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Average discount rate
16.0%
17.0%
14.0%
15.0%
17.0%
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Social traffic share
7.0%
6.0%
7.0%
7.0%
8.0%
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Source: Salesforce Commerce Cloud (formerly Demandware)

Note: represents activity on the Salesforce Commerce Cloud network, broader industry metrics may vary

Additional Note: free shipping order share = the share of total orders that shipped at no cost to the shopper; average discount rate = the share of an order amount that was reduced due to merchandise or other discounts (doesnt include product markdowns or reductions in shipping costs); social traffic share = the share of visits where the referring source is a social media platform

Methodology: Data is from the April 2020 Salesforce Commerce Cloud report titled Q1 2020 Shopping Index. Behavioral data from more than 1 billion shoppers (1.9 billion visits) worldwide interacting with 1,047 sites across 34 countries were analyzed during Q1 2018-Q1 2020. Salesforce Commerce Cloud (formerly Demandware) is cloud-based ecommerce software technology company that focuses on retailers and brand manufacturers.