Mobile Ad Performance Benchmarks, Worldwide
Geography:
Mobile Apps
Performance Metrics
Retention Rates
Sessions per User
Click-to-Install Rate
Cost per Click (CPC)
Cost per Install (CPI)
Cost per Mille (CPM)
Clickthrough Rate (CTR)
Fraudulent Install Rate
Retention Rates
Retention Rates, by Platform
Fraud Share
Retention Rates
Mobile Content
Mobile Content Metrics
Mobile Display
Overall Performance Metrics
In-View Rates
In-View Times
Mobile Search
Referral Share, by Search Engine
Mobile Spending Share
Mobile Social
Referral Share, by Social Network
Mobile Video
Overall Performance Metrics
Geography:
Worldwide

Mobile App 30-Day Retention Rates, by Acquisition Type, Worldwide

Timeframe