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Few Viewers Are Giving the TV Set Their Undivided Attention

At least 177.7 million US adults will go online while watching TV monthly in 2017

November 7, 2017 (New York) — US consumers are spending more time with their digital devices than ever before, and that holds true while they’re already watching something else. eMarketer estimates 177.7 million adults will regularly use a second-screen device while watching TV this year, an increase of 5.1% vs. 2016.

That’s one of the findings from eMarketer’s new report, “US Simultaneous Media Users: eMarketer’s Estimates for 2017.” eMarketer PRO subscribers can access the full report here. Nonsubscribers can purchase the report here.

Click here for the full release.

For more information please contact:

Douglas Clark
PR Director, North America
646-863-8807
dclark@emarketer.com

 

Posted on November 7, 2017.