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Mobile to make up more than half of all digital ad spend in Nordics

London, 27 September 2017: In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA.

Within these markets, Denmark and Norway are the frontrunners, spending close to a third of their total media budgets on mobile—equating to $605.5 million for Denmark and $600.3 million for Norway. In both countries, the increasing popularity of mobile has driven digital budgets upward. This year, digital sales will account for more than half of total ad spending in these markets, with Denmark allocating 53.0% and Norway with 54.7%.

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Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595

Posted on September 27, 2017.