eMarketer: UK to Achieve World First as Half of Media Ad Spend Goes Digital

UK digital advertising matches all other traditional formats combined

LONDON, UK (March 27, 2015) — The UK will reach a major milestone this year, as it is set to become the first country in the world where digital media will take a 50% share of advertising spending, according to eMarketer’s latest media ad spending forecast. Norway and China will follow close behind, with digital grabbing a 45.0% and 43.6% share, respectively, of ad spending in each country. However, the UK will retain its lead by this measure until 2018, when digital’s portion of total ad spending in China will become the largest worldwide

Read the full press release on our UK digital ad spend numbers.

For more information:

Dan Marcec
Director, Public Relations
+1-646-863-8807
dmarcec@emarketer.com

Denise Duffy
Director, Public Relations
+44-7513-302-482
dduffy@emarketer.com