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eMarketer, Starcom Worldwide, GlobalWebIndex Release Eighth Annual Report on State of Global Media Landscape

November 8, 2018 (New York, NY) – eMarketer, in collaboration with Starcom Worldwide and GlobalWebIndex, has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for business executives who require benchmarks to support their decisions for global initiatives.  Each year, marketers anticipate the report’s release to include as a core part of their planning processes for the upcoming year.

“The annual publication is among the top five reports accessed by eMarketer PRO subscribers every year, confirming the GMI report as an invaluable resource,” said Geoff Ramsey, eMarketer co-founder and chief content officer.  “This edition presents a different approach to the report. We shifted the focus on the expanding digital media landscape and the transformation happening across traditional media outlets. We turned to GlobalWebIndex—a primary research provider to Starcom and a valued partner of eMarketer.”

The GMI Report is eMarketer’s largest, most comprehensive snapshot of the current state of media consumption worldwide, covering six major regions—Asia-Pacific, Central & Eastern Europe, Latin America, Middle East, North America and Western Europe—and 40 countries. In addition, this year’s report contains more than 500 charts for all local markets—which Starcom and GlobalWebIndex helped identify and gather through its global network —in addition to benchmarks, analysis and context provided by eMarketer.

We have expanded coverage this year to include video-on-demand services and digital audio. For each market, media and mobile device penetration rates are available, along with demographic breakouts by age, gender and income or socio-economic group.

“Marketers and brands must continue to push new boundaries to create globally-scaled, data-driven marketing strategies to drive both business and human outcomes,” said Kelly Kokonas, executive vice president of global data strategy at Starcom Worldwide. “The brands who are able to harness technology innovation to create memorable media experiences that consumers love will have a competitive advantage in a crowded and ever-evolving marketplace.”

“This year’s Global Media Intelligence Report employs survey data at scale that will allow marketers of every ilk to understand today’s complex multi-device, multi-platform consumer,” said Jason Mander, Chief Research Officer at GlobalWebIndex.  “The report also speaks to the enduring importance of traditional media to consumers in a largely mobile- and social-driven age.”

 

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research including; forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 250,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer SE.

 

About Starcom Worldwide
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,800 employees worldwide, Starcom partners with the world’s leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.

 

About GlobalWebIndex

GlobalWebIndex is a global market research company that provides audience insight across 45 countries to the world’s largest brands, marketing agencies and media organizations.

The company maintains a global panel of more than 22 million connected consumers, which it leverages to create over 25,000 data points on the behaviors and perceptions of internet users around the world. Clients including Twitter, Google, Spotify, WPP, IPG and Omnicom Group can gather in-depth insights into audience behaviors, perceptions and interests through a combination of survey and analytics data using the GlobalWebIndex platform.

 

For more information:
Douglas Clark
PR Director
(646) 863-8807
dclark@emarketer.com

Posted on November 8, 2018.