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eMarketer in the News: November 16, 2012

New York Times – The New Algorithm of Web Marketing
November 15, 2012: Clark Fredricksen, the vice president for communications at eMarketer, a data company, said that publishers were “going to have to double down to prove the value of their inventory as they compete with other, cheaper inventory.” Read more.

Advertising Age – Real-Time Bidding to Account for 25% of Display-Ad Spending by 2015: eMarketer
November 14, 2012: A quarter of all display-ad spending in the U.S. will occur via real-time auctions for ad impressions by 2015, according to research firm eMarketer’s first forecast of the growing ad-buying trend. Read more.

Reuters – Facebook Offering E-retailers Sales Tracking Tool
November 16, 2012: “The path to purchase” is not as direct on Facebook as it is on Google’s search engine, said Debra Aho Williamson, an analyst with research firm eMarketer. But she said that providing information about customer sales conversion should help Facebook make a stronger case to online retailers. Read more.

Marketplace – ‘Like’ to Find a Job? Facebook Has an App for That
November 15, 2012: Today Facebook launched a new app. Not for playing farmer or remembering birthdays, but for finding a job. This, of course, is not just about Facebook helping you find a job, says Clark Fredricksen at eMarketer. Read more.

Forbes – Is Your Brand Trust Worthy?
November 13, 2012: 86% of US internet users had been misled by videos that appeared to be content but turned out to be sponsored ads, said eMarketer. Read more.

Posted on November 16, 2012.