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eMarketer in the News: August 31, 2012

The New York Times – Market Research Firm Curtails Its Forecast for Facebook
August 30, 2012: On Thursday came a reality check on Facebook’s potential to improve revenue when the market research firm eMarketer, which like many others, had been superbullish about Facebook’s profitability, tamped down its estimates from earlier this year. Read more.

Financial Times –Twitter Ads to Target Interests
August 30, 2012: Debra Williamson, social media analyst at eMarketer, said Twitter’s new capabilities were similar to the ad targeting that Facebook has offered for several years. Read more.

Advertising Age – eMarketer Lowers Facebook 2012 Revenue Estimate to $5 Billion
August 30, 2012:In February, eMarketer predicted Facebook would book more than $6 billion in sales in 2012. Today they’re saying just a hair over $5 billion, with $4.2 billion from advertising and $811 million from payments and other revenue. Ad revenue is expected to grow 35.9% in 2012 and 31% in 2013. Read more.

The Associated Press – Twitter Unveils New Targeting Tool for Advertisers
August 30, 2012: As it mixes more marketing message into the flow of people’s tweets, Twitter’s annual revenue is expected to more than double to $540 million in 2014, according to eMarketer.< Read more.

Bloomberg – Facebook 2012 Revenue Estimate Is Reduced By eMarketer
August 30, 2012: Facebook may post $5.04 billion in sales this year, eMarketer estimated, down from the market researcher’s earlier projection for $6.1 billion as the biggest social network struggles to sustain advertising growth. Read more.

Forbes – There Is No Holiday From Facebook’s Stock Fiasco
August 31, 2012: Indeed, research firm eMarketer on Thursday cut its 2012 estimate for Facebook sales by $1.1 billion to $5.04 billion. Read more.

Forbes – Poof! $1 Billion Slashed From 2012 Facebook Revenue Forecast
August 30, 2012: Facebook‘s revenues, particularly from advertising, won’t grow as fast as expected this year, according to a revised forecast from market researcher eMarketer. Read more.

Agence France Presse – Wall Street finit en baisse, frileuse avant le discours de Bernanke
August 30, 2012: Facebook a lui lâché 0,06% à 19,09 dollars alors que le cabinet d’analyse eMarketer a revu à la baisse ses estimations de chiffre d’affaires de l’entreprise pour l’année 2012, à 5 milliards de dollars contre 6 milliards auparavant. Read more.

Los Angeles Times – eMarketer: Facebook Revenue to Grow More Slowly than Expected
August 30, 2012: Analysts are getting less bullish on Facebook’s prospects of kick-starting advertising growth. Research firm EMarketer on Thursday reduced its earlier projection for Facebook sales this year by $1 billion. Read more.

Posted on August 31, 2012.