NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer: Mobile Will Account for 72% of US Digital Ad Spend by 2019

Consumer usage and better ad formats drive dollars to mobile apps

NEW YORK, NY (March 24, 2015) — Mobile ad spending continues to increase at the expense of desktop, taking more and more share of marketers’ digital ad dollars, according to new figures from eMarketer. In 2015, mobile ad spending in the US will increase 50.0%, reaching $28.72 billion and accounting for 49.0% of all digital ad spending. By 2019, mobile ad spending will rise to $65.87 billion, or 72.2% of total digital ad spend.

Read the full press release on our US mobile ad spend numbers.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on March 24, 2015.