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eMarketer Launches Numbers, A Custom Chart-Building Tool

“Numbers” allows users to tell stories through data

New York, NY (December 1, 2015) – eMarketer announces the launch of Numbers, a customizable charting tool that allows users to tell compelling data stories quickly and easily.  The new tool, which launches today, allows eMarketer customers to select from thousands of metrics to create charts and tables tailored for their specific needs.  As with all eMarketer products, the Numbers tool incorporates only the most trusted, vetted, and methodically-researched eMarketer data.


“Everybody in marketing these days is obsessed with numbers as they seek to understand market trends, make critical decisions, benchmark progress and support business cases,” says Geoff Ramsey, Chairman and Chief Innovation Officer.  “We designed Numbers to make all of these tasks easier, faster and even a little fun.  As a result, it has become extremely popular among our customers.”


Numbers charts can be custom-built using eMarketer’s vast database of research, which examines media trends, consumer behavior, and device usage in 41 countries.  The Numbers tool also allows users to filter metrics by demographics, including age, generation, gender, and race.




How it works:

With just a few clicks, users can select the metrics they want to visualize, and build a custom chart that tells their unique story with data.  The information can then be used to track relevant trends by comparing benchmarks and metrics side by side.  Once built, charts can be converted into PNG files or Excel spreadsheets with a simple click, enabling them to be downloaded and shared.


Try Numbers for yourself.

About eMarketer

Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world.  More than 200,000 professionals at thousands of companies worldwide rely on eMarketer research because of our rigorous approach of aggregating and analyzing information from more than 3,000 global sources.  The result is eMarketer data, reports and insights that enable professionals to understand marketing trends, consumer behavior and get the data needed to develop winning strategies.


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Posted on December 1, 2015.