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eMarketer: Google Will Take 55% of Search Ad Dollars Globally in 2015

Baidu is next-largest with 8.8% share of the $81.59 billion market

NEW YORK, NY and LONDON, UK (March 31, 2015) — Digital ad spending worldwide will reach $170.85 billion in 2015, according to new estimates from eMarketer, and for the first time we’ve broken out global search ad spending figures. This year, search ads will account for $81.59 billion worldwide, an increase of 16.2% over 2014. By 2019, search ad spending will reach $130.58 billion globally, still growing at nearly 10% year over year.

Read the full press release on our WW digital ad spend numbers.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on March 31, 2015.