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eMarketer: Facebook and Twitter Will Take 33% Share of US Digital Display Market by 2017

Social media companies gain share while Google and Yahoo slip

NEW YORK, NY (March 26, 2015) — Spending on digital display advertising in the US will total $27.05 billion in 2015, according to new figures from eMarketer, and the market is shifting toward the leading social networks. By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.

Read the full press release on our US digital display numbers.

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on March 26, 2015.