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eMarketer Expands Reach in Japan with CCI Partnership

December 10, 2018 (New York, NY) – eMarketer is excited to announce a new partnership with one of Japan’s largest digital marketing companies, Cyber Communications Inc. (CCI), which is part of the Dentsu Group.

Starting this fall, CCI will select eMarketer content covering advertising, marketing, and emerging tech trends considered beneficial for the Japanese market, and translate articles, data and charts into Japanese.  “CCI eMarketer Newsletter presented by CCI” will be distributed to CCI’s clients, partners, and subscribers.  With data and analysis aggregated from hundreds of the most trusted global sources, eMarketer’s articles will offer intelligence that will empower digital marketers across Japan.

“This partnership will provide valuable information and opportunities to utilize global marketing data to our business clients and partners that will help them make better decisions and drive their businesses.  By supporting our clients and partners, we hope this will lead to a healthier digital ad and marketing market in Japan.” said CCI President Akio Niizawa.

“This is a great opportunity for eMarketer to gain the distribution strength of a large, blue chip Japanese digital media and marketing company,” said eMarketer President Lisa Church.  “We hope this partnership will build a stronger following for eMarketer content in Japan.”

For more than 20 years, eMarketer has been one of the most trusted sources for information on how consumers are spending their time and money online, and what marketers are doing to reach them.  eMarketer produces thousands of reports, charts, and articles every year, read by more than 100,000 seat-holders in more than 90 countries.  eMarketer research is cited daily in top tier news outlets globally.

Register for the CCI eMarketer Newsletter.

 

About eMarketer

Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world.  eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy.  eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research, including forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally.  In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

 

About CCI

CCI was established in 1996, the year digital advertising first started in Japan.  Since then, as a Dentsu Group’s digital marketing company, CCI has been a pioneer of Japanese digital market offering a wide range of digital marketing services. Today, CCI has business with over 500 leading ad agencies and over 1500 websites, which is the largest scale for the market.  CCI also has wide experience in partnering with international leading publishers and advertising platforms to support their execution of business for the Japanese market.

Posted on December 10, 2018.