NEWSROOM eMarketer's latest news, announcements, and media resources.

eMarketer: Digital Ad Spend in France to Hit $3 Billion This Year

Mobile ad spend in the country will grow by 80% in 2014

LONDON, UK (December 23, 2014) — Spending on digital ads in France is expected to pass the $3 billion mark this year and account for 20.2% of total media ad spend, with this number increasing to 21.3% in 2015, according to eMarketer’s latest forecasts. Overall, digital ad spending in France will see stronger growth this year, and eMarketer predicts an increase of 7.0% in 2014, compared with just 4.0% last year.

Read the full press release on our France Digital Ad Spend numbers

For more information:

Dan Marcec
Director, Public Relations

Denise Duffy
Director, Public Relations

Posted on December 23, 2014.