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US B2B Ad Spending to Grow 13% in 2018

Desktops and laptops attract the majority of digital ad dollars

New York, NY (December 13, 2017) – In its inaugural forecast on US B2B digital ad spending, eMarketer projects that B2B advertisers will spend $4.60 billion in 2018, up 13.0% over this year. Since 2013, when B2Bs jointly spent $2.18 billion on digital advertising, growth has been strong, increasing by double-digit percentages every year.

The B2B digital ad market is dwarfed by total digital ad spend, which is more than 20 times larger, and total media ad spend (more than 50 times larger) in the US. Next year, B2B digital ad spend will make up 4.9% of all US digital ad spending, unchanged since 2016.

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For more information please contact:

Douglas Clark
PR Director, North America

Posted on December 13, 2017.