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April 6, 2012: eMarketer in the News

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The Wall Street Journal’s All Things D – The Hottest Trend in E-Commerce? Clothes.
EMarketer predicts that the apparel and accessories category is expected to grow by 20 percent to $40.9 billion this year, up from $34.2 billion in 2011. Read more.

Reuters – Amazon Eyes Ad Dollars in Consumer Packaged Goods Inc is trying to grab some of the billions of advertising dollars spent each year by consumer packaged goods companies including Kimberly-Clark Corp, as the world’s largest Internet retailer seeks new sources of revenue growth. Read more.

The Wall Street Journal – Yahoo Pushes Reset
“Yahoo Inc.’s new chief executive took the first step Wednesday toward reviving the struggling Internet company, but questions about his turnaround plan still loom large. Read more.

The Wall Street Journal – Samsung Plans to Market Ads on Its Digital Devices
Samsung Electronics Co. is taking a more hands-on role inserting advertisements into its mobile devices, putting the company in greater competition with Apple Inc. and Google Inc. Read more.

The Wall Street Journal – Clorox Using Facebook to Woo Customers
People are starting to go online to buy everyday household items, changing the way brands such as Clorox market themselves to consumers. “We’ll be 99 years old next month and we’ve never had a direct relationship with the consumer,” Clorox CIO Ralph Loura told CIO Journal. Things will be very different for Clorox as it enters its second century. Read more.

The New York Times – Seeing a Future in Tablets, Magazines Unveil the Digital Newsstand
Readers have quickly taken to downloading magazines on their tablets. Now publishers are betting that readers will consume even more for an all-you-can-eat price. Read more.

USA Today – Yahoo Aims for Social, Mobile Users As It Cuts 2,000 Jobs
Yahoo CEO Scott Thompson wasn’t kidding when he vowed to jostle the embattled Internet pioneer out of its slumber. Read more.

NPR – Latest Round Of Yahoo Layoffs The Most Severe
Yahoo will lay off 2,000 employees in an attempt to save money and restructure the company. Despite an enormous Web audience, Yahoo has struggled to build an identity as social media has taken off. It is currently embroiled in a big patent dispute with Facebook. Read more.

Marketplace – Yahoo’s Got an Identity Crisis
Yahoo still gets a lot of traffic. Nielsen ranks it as the third top web brand in the U.S., behind Google and Facebook. But Yahoo is not one of the cool kids. Read more.

CNN – What Twitter Sees in Small Business
Twitter has its sights trained on a group many have looked to to spur growth: small business. Last week, the company announced a limited launch of its “promoted” advertising services, already used by major firms such as Audi and McDonald’s, to small businesses. Read more.

Financial Times Deutschland – Goldstandard für Werbung im Web
Das Geschäft mit Anzeigen im Internet ist gigantisch. Marktführer Google hat fast die Hälfte des Marktes in der Tasche. Ob das so bleibt, hängt davon ab, wie kreativ Facebook die Daten seiner Nutzer in Zukunft sammelt und auswertet. Read more.

The Chicago Tribune – Yahoo To Pinkslip 2,000 Staffers: CEO Scott Thompson Says Action Is ‘Important Next Step’
Yahoo is laying off 2,000 employees as part of a major restructuring implemented by new CEO Scott Thompson. Read more.

Bloomberg – Facebook Responds to Yahoo Patent Lawsuit With Counterclaims
Facebook Inc. (FB), operator of the world’s biggest social-networking site, accused Yahoo! Inc. (YHOO) of infringing 10 patents through its home page and Flickr photo- sharing service and in ads displayed throughout its site. Read more.

Bloomberg – Yahoo Investor Third Point Starts Website for Change
Yahoo! Inc. (YHOO) shareholder Third Point LLC, preparing for a proxy fight, unveiled a website that calls for changes at the Internet company and touts a proposed slate of board candidates. Read more.

Los Angeles Times – Yahoo Announces 2,000 Layoffs as New CEO Seeks Turnaround
Yahoo Inc.’s decision to slash 2,000 employees, or 14% of its workforce — the deepest cuts in its 18-year history — marks new Chief Executive Scott Thompson’s seriousness about a sweeping restructuring of the troubled online company. Read more.

Internet Retailer – Online Shoppers Will Boost Spending 15% This Year
EMarketer today increased its e-commerce growth forecast for 2012, and now projects that U.S. online shoppers will spend $224.2 billion this year, up 15.4% from $194.3 billion in 2011. The research firm previously projected that sales would increase 11.3% from 2011, to $209.3 billion from $188.1 billion. Read more.

Posted on April 9, 2012.