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Archive for October, 2017

Amazon’s Share of US Ecommerce to Surpass 40% In 2017

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Top 10 retailers make up nearly two-thirds of US ecommerce sales

In eMarketer’s first-ever forecast of the top 10 US companies ranked by retail ecommerce sales, Amazon sits at the top spot, with more than six times the sales of No. 2 eBay. Overall, eMarketer estimates that US retail ecommerce sales will increase by 15.8% to reach $452.76 billion by the end of 2017—making up 9.0% of total retail outlays.


Amazon is the undisputed ecommerce leader, with the largest share (43.5%) of US retail ecommerce sales, equating to $196.75 billion this year. The online retailer now represents close to 4% of all retail sales in the US.


Despite its second-place ranking, eBay has stagnant growth and is losing share. Its ecommerce sales will grow to $30.66 billion by the end of this year, eMarketer estimates. However, its share of total ecommerce sales will drop to 6.8%.


Walmart’s ecommerce sales are significantly smaller than Amazon’s—just 3.6% of US retail ecommerce and 0.3% of total retail. However, sales are growing rapidly. Ecommerce sales in 2017 will jump 46.8% to reach $16.21 billion.


Apple’s ecommerce sales (which include iTunes) are expected to grow 29.9% in 2017 to $16.20 billion. The company’s share of total retail sales remained unchanged year over year (0.3%), while its ecommerce share increased slightly to 3.6%.


The full report and dataset are available to eMarketer PRO subscribers here. Nonsubscribers can purchase the report and data here.


For more information please contact:

Douglas Clark
PR Director, North America

Posted on October 26, 2017.    

eMarketer and Starcom Worldwide Release Seventh Annual Report on the State of the Global Media Landscape

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NEW YORK AND LONDON (October 25, 2017) – eMarketer, in collaboration with Starcom Worldwide, has published its annual “Global Media Intelligence (GMI) Report” on key digital trends worldwide, designed for business executives who require benchmarks to support their decisions for global initiatives. This is the seventh year that eMarketer and Starcom Worldwide have worked together to develop this publication.

“The Global Media Intelligence Report is an annual highlight for eMarketer’s subscribers, with a wealth of media usage data for markets of all sizes,” said Ezra Palmer, chief content officer of eMarketer. “Our partnership with Starcom gives this report extraordinary depth and breadth.”

The Global Media Intelligence Report is eMarketer’s largest, most comprehensive snapshot of the current state of media consumption worldwide, covering six major regions—Asia-Pacific, Central & Eastern Europe, Latin America, Middle East, North America, and Western Europe—and 36 countries. In addition, this year’s Global Media Intelligence Report contains more than 400 charts collected from over 35 global research sources—which Starcom helped identify and gather for local and core markets worldwide—in addition to benchmarks, analysis and context provided by eMarketer.

For each market, media and mobile device penetration rate is available, along with demographic breakouts by age, gender and income or socio-economic group. Each year, marketers anticipate the report’s release to include as a core part of their planning processes for the upcoming year.

“As internet-connected device usage continues to scale, it is critical that marketers, brands and retailers leverage the power of data to bridge on-demand consumer desire and brand objectives,” said Kelly Kokonas, EVP Global Business Accelerator at Starcom Worldwide. “Those who truly win are able to tap technology advances to create media experiences consumers love.”


About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research including; forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 250,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

About Starcom Worldwide
Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,800 employees worldwide, Starcom partners with the world’s leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis Groupe [Euronext Paris FR0000130577, CAC40], and has offices within Publicis One.


For more information:
Douglas Clark
PR Director, North America
(646) 863-8807

Sheelagh Doyle
Senior PR Director, EMEA/APAC

+44 (0) 203 510 1595

Posted on October 25, 2017.    

India’s Mobile Ad Spending to Grow 85% This Year, Emarketer Estimates

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A growing demand for smartphones will fuel mobile ad expenditures

London, 5 October, 2017: Traditional media still takes the majority of ad spend in India, but mobile platforms are becoming increasingly popular with advertisers. This year, mobile ad spending in India is expected to increase by 85.0%, which will help boost overall digital ad spend to $1.21 billion, according to eMarketer’s latest media ad spend forecast.

Further double-digit growth for mobile is predicted over the next few years; by 2021, mobile will account for just under 62.0% of digital ad spending’s $2.80 billion.

While TV is currently the most popular advertising medium in India, the growing demand for smartphones—which are becoming more affordable —coupled with strong social network usage has led advertisers to increase their ad budgets on mobile alongside traditional media options. In 2017, smartphones will make up 36.6% of all mobile phone users; come 2021, this share will rise to 47.4%, eMarketer estimates.

Click here for full release.

Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595

Posted on October 5, 2017.