NEWSROOM eMarketer's latest news, announcements, and media resources.

Archive for September, 2017

Digital Ad Spend Set to Surge in Southeast Asia

Posted By:

Strong mobile investment predicted across the region

London, 28 Sept 2017: Digital ad spend in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile investment across the region.

According to eMarketer’s latest digital ad spending forecast for Asia-Pacific, all six countries will see digital ad expenditures increase by double digits in 2017 and 2018.

Mobile ad spending in these markets will more than double during the forecast period, surpassing $2.20 billion and accounting for nearly 69.0% of digital ad expenditures by 2021.

Click here for full release.

Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595
sdoyle@emarketer.com

Posted on September 27, 2017.    

Mobile to make up more than half of all digital ad spend in Nordics

Posted By:

London, 27 September 2017: In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketer’s latest digital ad spend forecast for EMEA.

Within these markets, Denmark and Norway are the frontrunners, spending close to a third of their total media budgets on mobile—equating to $605.5 million for Denmark and $600.3 million for Norway. In both countries, the increasing popularity of mobile has driven digital budgets upward. This year, digital sales will account for more than half of total ad spending in these markets, with Denmark allocating 53.0% and Norway with 54.7%.

Click here for full release.

Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595
sdoyle@emarketer.com

Posted on September 27, 2017.    

Google and Facebook Tighten Grip on US Digital Ad Market

Posted By:

Duopoly to grab more than 60% of 2017 digital ad spend

New York, NY (September 21, 2017) — It’s no longer news to say that Google and Facebook dominate the US digital ad market. But this year that supremacy is exceeding expectations, according to eMarketer’s latest digital ad spending forecast.

The digital ad ecosystem’s so-called duopoly is now expected to rake in a combined 63.1% of US digital ad investment in 2017, up from eMarketer’s previous prediction that the duo’s total would reach 60.4% in 2017.

Click here for the full release.

For more information please contact:

Douglas Clark
PR Director, North America
646-863-8807
dclark@emarketer.com

Posted on September 21, 2017.    

Digital Duopoly to Remain Dominant in UK Ad Race

Posted By:

Google and Facebook forecast to garner more than half of all digital ad investment through 2019

London, UK (18 September 2017) — Google and Facebook will continue to dominate the digital advertising landscape in the UK for at least the next several years, according to eMarketer’s latest forecast of UK digital ad spending. The two tech companies combined will reap more than half (54%) of all UK digital ad revenues this year, totaling £6.30 billion ($8.50 billion).

Click here for full release.

Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595
sdoyle@emarketer.com

Posted on September 18, 2017.    

Digital Video Ad Spend to Overtake TV in China by 2021

Posted By:

BAT companies, fueled by mobile activity, continue to dominate the marketplace

London, UK (13 September 2017) — In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest time spent forecast. Adults in the UK will spend 1 hour 59 minutes a day on their smartphone, eclipsing their daily time spent on desktops and laptops by 1 minute. And eMarketer expects this gap to widen, with daily time spent on smartphones reaching 2 hours 14 minutes by 2019 vs. 1 hour 54 minutes for desktops/laptops.

Click here for full release.

Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595
sdoyle@emarketer.com

Posted on September 13, 2017.    

eMarketer Lowers US TV Ad Spend Estimate as Cord-Cutting Accelerates

Posted By:

By 2021, pay TV audience will shrink nearly 10%

New York, NY (September 13, 2017) — eMarketer has reduced its estimate for US TV ad spending due to faster-than-expected growth in cord-cutting.  This year, US TV ad investment will expand just 0.5% to $71.65 billion, a figure down from the $72.72 billion predicted in our Q1 forecast for 2017. As a result, TV’s share of total media ad spending in the US will drop to 34.9%, and is expected to fall below 30% by 2021.

Click here for the full release.

For more information please contact:

Douglas Clark
PR Director, North America
646-863-8807
dclark@emarketer.com

Posted on September 13, 2017.    

Smartphones Use in the UK to Reach New Milestone

Posted By:

London, UK (12 September 2017) — In 2017, for the first time, smartphones will be the preferred method to access the internet among adults in the UK, according to eMarketer’s latest time spent forecast.  Adults in the UK will spend 1 hour 59 minutes a day on their smartphone, eclipsing their daily time spent on desktops and laptops by 1 minute. And eMarketer expects this gap to widen, with daily time spent on smartphones reaching 2 hours 14 minutes by 2019 vs. 1 hour 54 minutes for desktops/laptops.

Click here for full release.

Sheelagh Doyle
Senior Director, Global PR and Communications
+44 (0) 203 510 1595
sdoyle@emarketer.com

Posted on September 12, 2017.