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Archive for July, 2017

KakaoTalk Users Will Reach 31 Million in South Korea

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Nearly 85% of smartphone users in the country will access the platform this year

London, UK (July 27, 2017) — A new forecast from eMarketer projects KakaoTalk users in South Korea will reach 31.2 million this year, and grow to 34.1 million by 2021.  In addition, 92.3% of mobile phone messaging app users will access KakaoTalk at least once a month in 2017, making it by far the most used mobile chat app in South Korea.

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Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on July 27, 2017.    

Roku Captures Nearly 25% of Streaming Device Users

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Chromecast falls to second; Apple still 4th

New York, NY (July 26, 2017) — The use of connected TV devices continues on a sharp upward path, with another year of double-digit growth in the US.  In total, 168.1 million people in the US will use an internet-connected TV this year, up 10.1% over 2016. Usage of smart TVs, which have connectivity built in and need no secondary device, are the largest single subgroup within the category.

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For more information please contact:

Douglas Clark
PR Director, North America
646-863-8807
dclark@emarketer.com

Posted on July 26, 2017.    

Line Will Top 50 Million Users in Japan This Year

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Nearly half of internet users in Japan will access the messaging app platform

London, UK (July 25, 2017) — Messaging service Line will total 50.2 million individuals in Japan this year, according to eMarketer’s latest forecast, increasing 10.3% from 2016. By the end of 2021, that user figure will reach 58.5 million.

Click here for full release.

Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on July 25, 2017.    

eMarketer Announces Launch of Benchmarks—a Dashboard for Performance Metrics Across Digital Channels

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July 18, 2017 (New York, NY) – eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance against a collection of reliable industry benchmarks. The tool provides performance metrics across seven key digital channels: display, email, mobile, retail and ecommerce, search, social media and video, including critical campaign figures such as CPMs, email bounce rates, display impressions and click-through rates.

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Establishing effective key performance indicators and measuring campaign effectiveness is increasingly important for brands, agencies, media companies and SMBs alike. But obtaining access to reliable performance metrics is challenging, requiring significant time and resource investments. “Performance metrics are essential for keeping an organization on track, but until now, measuring them with accuracy required looking at dozens of sources,” said Josh Ramer, eMarketer VP product manager.

With the introduction of Benchmarks, eMarketer PRO users can now actively chart, compare and export performance metrics side by side from over 170 data sets, which encompasses more than 1,500 individual performance measurements. “eMarketer Benchmarks combines key performance metrics into a single dashboard, where PRO customers can easily find and compare them to their own campaigns. This product is a great addition to eMarketer’s already powerful platform.” said Ramer.

Check out Benchmarks today: https://benchmarks.emarketer.com/

Metrics Included

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Helpful Links

Homepage: https://benchmarks.emarketer.com/

About:  https://benchmarks.emarketer.com/about

 

About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research, including: forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC, and are read by more than 200,000 readers globally. In 2016, eMarketer Inc. was acquired by European media giant Axel Springer S.E.

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Posted on July 18, 2017.    

WeChat Leads China’s Mobile Messaging Market

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Nearly 85% of mobile messaging users in the country will use WeChat in 2017

London, UK (July 12, 2017) — Mobile messaging service WeChat is by far the No. 1 chat app for users in China, according to eMarketer’s latest forecast of worldwide mobile messaging users. This year, more than 494 million people in China are expected to use the app at least once per month, with 84.5% of all mobile phone messaging app users in the country on the platform.

Mobile messaging is the prevalent form of digital communication in China, partly because email did not take off there as it did in other countries. eMarketer estimates that more than 585 million individuals in China will use a mobile messaging app this year—equivalent to 75.8% of all internet users.

WeChat, known as Weixin in China, was created by Chinese tech giant Tencent in 2011 and expanded overseas the following year. The app has since grown in scope and has transformed the way users in China live their day-to-day lives. Aside from sending messages, users can order food, transfer money and book airline tickets. In addition, WeChat also functions as a social media platform, where users can post pictures, videos and articles.

Unsurprisingly, smartphone users are often WeChat users. eMarketer expects 79.1% of smartphone users in China to use WeChat this year.
“WeChat is by far the most advanced mobile messaging app worldwide in terms of its functionality and the services it offers users and businesses,” said Cathy Boyle, eMarketer’s principal analyst of mobile. “Where the app falls short is in its global reach. However, for businesses interested in marketing products and services in China—and increasingly to Chinese people living or traveling abroad—WeChat is the best messaging app to use.”

 

Methodology
eMarketer’s forecasts and estimates are based on an analysis of quantitative and qualitative data from research firms, government agencies, media firms and public companies, plus interviews with top executives at publishers, ad buyers and agencies. Data is weighted based on methodology and soundness. Each eMarketer forecast fits within the larger matrix of all its forecasts, with the same assumptions and general framework used to project figures in a wide variety of areas. Regular re-evaluation of available data means the forecasts reflect the latest business developments, technology trends and economic changes.

 
About eMarketer
Founded in 1996, eMarketer is the first place to look for research about marketing in a digital world. eMarketer enables thousands of companies worldwide to understand marketing trends, consumer behavior and get the data needed to succeed in the competitive and fast-changing digital economy. eMarketer’s flagship product, eMarketer PRO, is home to all of eMarketer’s research including; forecasts, analyst reports, aggregated data from 3,000+ sources, interviews with industry leaders, articles, charts and comparative market data. eMarketer’s free daily newsletters span the US, EMEA and APAC and are read by more than 200,000 readers globally. In 2016 eMarketer, Inc. was acquired by European media giant Axel Springer S.E.

Posted on July 13, 2017.    

eMarketer Releases New Addressable TV Ad Spending Estimates

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New York, NY (July 12, 2017)

Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for the foreseeable future.  According to eMarketer’s latest forecast, US addressable TV ad expenditures will grow 65.8% to reach $1.26 billion in 2017. eMarketer includes broadcast and cable TV in its TV ad spending forecasts, but excludes digital.

Click here for the full release.

For more information please contact:

Douglas Clark
PR Director, North America
646-863-8807
dclark@emarketer.com

Posted on July 12, 2017.    

New eMarketer Forecast Sees Mobile Driving Retail Ecommerce in China

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Retail ecommerce sales projected to top $1.13 trillion in 2017

London, UK (July 5, 2017) — China—the world’s largest ecommerce market—is set for continued growth in 2017, according to eMarketer’s latest worldwide retail forecast. Retail ecommerce sales in the country are expected to reach $1.13 trillion this year, a figure equal to 23.1% of total retail sales. Growth is expected to continue, with ecommerce accounting for 40.8% of all retail sales in China by 2021.

Click here for full release.

Sheelagh Doyle
PR Director, EMEA/APAC
+44 203-865-2952
sdoyle@emarketer.com

Posted on July 5, 2017.