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Archive for January, 2017

New eMarketer Estimates Show Pay TV Audience Edging Lower

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Subscribers stack OTT services, shave the cord

New York, NY (January 17, 2016) — One in five US adults will not watch traditional pay TV programming in 2017, according to eMarketer’s new estimates. The total number of households subscribing to cable, satellite, or telco TV packages will inch down 0.7% to 98.7 million. And that figure will continue to decline in tiny increments.

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Douglas Clark
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Posted on January 17, 2017.